Procuring Cause: The #1 Reason Why You NEVER Call a Listing Agent

You’re driving through a neighborhood when suddenly you see it. The house you’ve always loved at a distance, now with a “For Sale” sign in the front. Excitement bubbles up and you pull over to get the phone number on the— STOP RIGHT THERE.

Do NOT call the number. Calling this number throws a real wrench into a lot of people’s plans, and could even shortchange you thousands of dollars. Here’s why:

Whose number is on the “For Sale” sign and why shouldn’t I call it?

That real estate agent is known as the listing agent, and they work for the seller. You don’t want to work exclusively with them because the listing agent has the seller’s best interests in mind. But there’s another reason not to work with them, and it’s called the procuring cause.

What is the procuring cause?

Let’s say you call the number on the “For Sale” sign and work with the listing agent, named Lisa. You meet with Lisa and she shows you the property. 

Now that’s all fine and swell, but you actually want Bob the buyer’s agent as your Realtor because you know he will represent you best. However, since Lisa already showed you the property, she could say that she actually gets Bob’s commission because of the procuring cause (she already showed you the house). This inadvertently throws Bob under the bus.

How can I avoid the procuring cause?

The easy answer is to not call the number you see on the sign. Not only does that protect Bob’s commission, but it could protect thousands of dollars that you could get as cashback at closing by using Cashifyd.

How does Cashifyd work?

Cashifyd is a way for you, the buyer, to take advantage of realtor referral fees and get money towards your closing costs. It’s simple to use and should be every buyer’s first step! Here’s how it works:

  1. Tell us about the property you’re interested in.
  2. Submit your info.
  3. Hear back from agents about offers and cashback.
  4. Pick your agent and connect with them.
  5. Buy the property, get cashback at closing!

The next time you look through our listings or see a property you’re seriously interested in, don’t call the listing agent. Don’t run into the procuring cause. Do get connected with Cashifyd to find a real estate agent near you who’s looking out for your best interests. It’s easy, it’s fast, and it leaves you with solid cashback to help with closing costs — it’s the only way to go.

Emily Wottreng
2 replies
  1. Eddie
    Eddie says:

    You can tell this was written by a real estate agent.

    When you deal with the listing agent, they get a double commission, which means they can take less in order to make the deal happen. The listing broker also WANTS that double commission, so they’ll convince the seller to take less; 5% of 900K is more than 3% of 1.1M. While this would be a breach of fiduciary duty, let’s be real. It happens every single day.

    A buyer’s broker is getting 3% of what you buy no matter what you buy, so they don’t care if you buy property A or B. In fact, a buyer’s agent won’t show you properties with lower commissions. Why show you 2% commission properties when they can show you 3% properties? They care about their commission, not finding you what you really want to buy.

    I’ve purchased 2 properties from listing brokers and both have kicked in 10K+ to make the deal happen. Saved me at least 60K between the 2.


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  1. […] to call the phone number on the real estate listing or sign, but that’s not always the best idea. Listing agents have what’s called fiduciary duty to the sellers meaning that even if an agent is working with […]

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