Real Estate Branding and Success, Kilian Rief's Transatlantic Journey.png

RealtyCast Global #11: Real Estate Branding and Success, Kilian Rief’s Transatlantic Journey

Welcome to episode #11 of RealtyCast Global – a global connection to all things real estate, hosted by Hugh Gilliam, president of Global Property Pros.

Embarking on a journey from a small town in Germany to the bustling real estate scene of Atlanta, Killian Reif’s story is nothing short of inspirational. In this latest podcast episode of RealtyCast Global, listeners are treated to an in-depth look at Killian’s path to becoming a dominant figure in one of America’s most dynamic property markets. His narrative is rich with details of a dream ignited in youth, fanned by an early encounter with the real estate industry, and the relentless drive that pushed him across continents in pursuit of success and becoming a master at real estate branding.

Killian’s approach to establishing himself in an unfamiliar market was marked by personalized marketing strategies and the effective use of cold calling. These tools, which may seem traditional, were his arsenal in connecting with clients and setting himself apart in the competitive Atlanta market. His dedication to crafting relationships and his tenacity in facing rejection head-on were instrumental in his rise to the top. This tale is not only about his mastery of real estate but also serves as a blueprint for transforming ambition into tangible achievements.

Listeners gain valuable insights as the podcast delves into the challenges that Killian faced, including language barriers and the universal fear of rejection. His evolution from a greenhorn in the industry to a household name is a testament to the resilience required to make one’s mark in real estate. This episode is particularly valuable for real estate agents at all stages of their careers, as Killian shares strategies for overcoming obstacles and leveraging them as opportunities for growth.

A key highlight of the episode is the discussion on Atlanta’s luxury real estate marketing trends. Killian breaks down how inventory increases and longer selling times have affected the market, particularly in the one to five million dollar range. He emphasizes the critical role of internet marketing and social media platforms in reaching potential buyers. This segment is filled with actionable advice for agents, including the need to educate sellers on realistic pricing and the advantages of infusing one’s personality into property presentations.

In recounting his success story, Killian does not shy away from detailing the grunt work behind his achievements. From his meticulous planning of a “coming soon” campaign that led to a property selling $50,000 over asking price, to his use of video marketing that blends personal branding with property representation, his marketing finesse is evident. His experience on the national television show “Selling Atlanta” further underscores the effectiveness of his marketing approach, offering listeners a glimpse into the high-stakes world of luxury real estate.

As the podcast winds down, Killian shares a mix of professional advice and personal anecdotes. He talks about the satisfaction that comes from navigating a deal to its conclusion and the Zen he finds in riding his Harley Davidson, a metaphor for the balance one must strike in this fast-paced industry. Killian’s story, full of passion and persistence, serves as a compelling guide for anyone looking to carve out their niche in real estate.

In essence, this episode of RealtyCast Global is not just about real estate transactions; it’s a panoramic view of the strategies, personal growth, and mindset shifts that are crucial in shaping a successful career in the property market. It’s a story of transatlantic triumphs and the art of turning every setback into a setup for success. Whether you’re a seasoned professional or an aspiring agent, Killian’s insights offer a wealth of knowledge that can help navigate the ever-changing real estate waters with confidence and finesse.

For real estate agents looking to expand their business internationally, expose existing listings to a global pool of buyers, and connect with new clients, check out Global Property Pros.

For Property Buyers & Sellers seeking assistance in the international market, check out RealtyHive’s property marketing solutions.

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About the Guest – Kilian Rief:

Kilian Rief is a driven and ambitious real estate professional who embarked on a journey to pursue his dream of becoming a real estate broker in the United States. After graduating from the University of Regensburg in Bavaria Germany with a degree in real estate management, Kilian set his sights on America and landed in Atlanta to kickstart his career. With unwavering determination and a strong work ethic, he quickly made his mark in the real estate industry and ascended to the top of Atlanta’s competitive real estate market. 

Kilian’s passion for connecting people with their ideal homes and his business acumen propelled him to success, establishing him as a top agent at Atlanta Communities Real Estate Brokerage. His commitment to excellence and client satisfaction has solidified his reputation as a go-to real estate professional in the region.

Residing in the vibrant community of Buckhead, he enjoys indulging in his passions outside of work. An avid golfer, Kilian finds relaxation and challenge on the golf course. His love for adventure takes him to various destinations around the world, as he is an enthusiastic traveler who values new experiences and cultural exploration. Furthermore, Kilian embraces the thrill of the open road by taking his Harley for exhilarating rides through the picturesque mountains, reveling in the freedom and beauty of nature.


Phone: +1 (404) 655-9022 and +1 (404) 844-4977


Connect with Kilian on LinkedIn

About the host – Hugh Gilliam:

Hugh Gilliam co-owned a national transportation company, created a land development business, and worked as a general contractor in residential and commercial construction for over two decades. Hugh also co-founded an international distribution company and successfully negotiated and contracted with 135 sales representatives in the United States, Canada, France, Brazil, Japan, and the Netherlands.

Today, Mr. Gilliam is affiliated with RealtyHive, LLC where he serves as Director of International Real Estate and President of Global Property Pros. His duties include involvement in commercial and residential transactions, plus promoting marketing systems and lead generation platforms.

He is also co-founder of the luxury digital magazine, DOORWAYS INTERNATIONAL, powered by RealtyHive, which serves as a platform for Brokers and Buyers throughout 70 countries.

Hugh’s Designations Include:

  • Certified Luxury Home Marketing Specialist
  • Certified Distressed Property Export
  • Certified International Property Specialist
  • Certified International Investment & Immigration Specialist
  • Transnational Referral Certification

Hugh’s Memberships Include:

  • Georgia Association of REALTORS
  • National Association of REALTORS
  • International Real Estate Federation (FIABCI-USA)
  • Asian Real Estate Association of America

4 Effective Tips When Selling a House in an Expensive Market

Navigating through a high-end real estate market can be compared to running a marathon. The stakes are high, and competition is fierce. To survive as a home seller, you must strategize and resonate with high-end buyers. Even in places like California, where the real estate values skyrocket, you must position your property as a cut above the rest. Attracting luxury real estate buyers in a place with high home values is an art form. Plan your marketing accordingly when selling your home in an expensive real estate market.

Let’s deep dive into four potent tips to ensure your home commands the attention (and price) it deserves.

1. Stage Like a Pro

When you’re in the big leagues of real estate, first impressions matter. Staging isn’t just about making your home look good. You must create an ambiance that high-end buyers can relate to. This includes showing off a particular lifestyle inspiring them to make an offer. Decluttering is the first step. Consider it the ‘spring cleaning’ of sales. Get rid of anything that distracts from the home’s inherent beauty.

Fresh coats of paint should be your next target. Make the rooms look more expansive and inviting. Invest in contemporary furniture, even if it’s just rentals for the time being. This can dramatically change how a room feels. Remember, when buyers step into your home, they imagine their lives there. Even staging a property through virtual platforms can help generate interest when selling a home. The goal should make the home attractive and neutral. The less ‘you’ there is in the house (personal photos), the easier it is for them to visualize their own chapter in it.

2. Market with Pizzazz

Marketing in an upscale housing market is like showcasing a luxury product. It has to be impeccable, glamorous, and memorable. Gone are the days when a simple sign and a listing on a website would suffice. The digital age demands more. Why not offer drone footage that captures your property and its surroundings?

High-quality photographs are a must. This isn’t the time for smartphone snapshots. Engage a professional who understands light, angles, and perspectives to showcase your home’s best features. In your listing craft a narrative. Talk about the community, the schools, and the nearby park where children laugh and play.

3. Price it Right

Pricing in an expensive market is art and science combined. A price tag too lofty might intimidate potential buyers. This causes homes to sit on the market without offers. However, you don’t want to undersell your home’s worth either. Detailed research is your best ally here.

Start with market research! Dive deep into comparable properties Try to understand the nuances of why certain homes sold for the price they did. Consulting a local real estate agent can be helpful. They can provide insights you might overlook and guide you in a direction that makes sense. The more you understand high-end markets, the more likely you are to connect with sophisticated buyers.

4. Be Flexible and Patient

It’s important when selling in a high-end market, you must cater to a niche group of potential buyers. This can sometimes mean longer waiting periods for the right buyer to come along – especially if your home has a higher price tag. What should you do? Practice patience.

Don’t rush when trying to sell. Additionally, demonstrate flexibility, even when it comes to contractual terms. Small gestures, such as including high-end appliances in the sale or offering a warranty, might be the very thing that seals the deal.

Selling Properties in High-End Markets

Selling a property in an opulent market requires a mix of strategy, finesse, and market knowledge. Sellers have to master marketing their homes to unique buyers. Prepare your strategy in advance before starting the sales process. This will ensure you’re prepared to tackle a home sale in a pricey real estate environment.

Rowleys Bay Resort

Rowleys Bay Resort, Cherished for Over 70 Years, Listed for Sale Following Devastating September Blaze

Iconic Door County resort destined for rebirth after fire damage.

GREEN BAY, WI, UNITED STATES, October 25, 2023 / — The iconic Rowleys Bay Resort in Door County, known for its stunning lakefront setting and welcoming atmosphere, has been listed for sale after sustaining major damage in a devastating fire.

The resort, located on 25+ acres overlooking Rowleys Bay and Lake Michigan, suffered a devastating fire on September 5th that destroyed a section of the facilities and grounds. The owners who established the resort in 1947, initially planned to rebuild and reopen in the spring but ultimately decided to list the property for sale with Wade Micoley, Broker/Owner of – RealtyHive.

“After much deliberation and prayer, we feel it is simply time to pass the torch. Rowleys Bay Resort has been a labor of love for our family for over 50 years. We’re grateful for the memories made here and the staff and guests who have made this place so special. Though it’s bittersweet, we believe this aftermath of the fire is a natural transition point for new owners to restore and reimagine the future of this iconic Door County gem.”

Rowleys Bay Resort Spokesperson

Overlooking serene Rowleys Bay, the sprawling property is truly a one-of-a-kind acquisition opportunity. The site is ready for a rebuild of the current resort or development ideas. The former property offered a main lodge with 65,000 square feet, including rooms and suites with 2-3 bedrooms, a restaurant, bakery, pub, and an indoor pool. Various buildings on the property will be sold “as-is.”

“We have a long history with Rowleys Bay, so we’re honored to be entrusted to market it for sale,” said Micoley. “It’s a truly unmatched location. While sustaining fire damage, the foundations and many structures remain intact, offering tremendous potential for new owners to bring this historic resort back to life.”

Rowleys Bay Resort has been a beloved destination for Midwest travelers, hosting families for generations and drawing praise for its comfortable, nautical-themed accommodations, and outstanding service.

Despite the fire, the property’s scenic natural setting remains untouched. Interested buyers have an unparalleled opportunity to acquire a prime waterfront location in the Cape Cod of the Midwest, poised to once again become the crown jewel of Door County hospitality.

For more information or to schedule a showing, visit


RealtyHive Announces Partnership of Global Property Pros and FIABCI-USA

RealtyHive announces partnership of Global Property Pros and FIABCI-USA; Medal of Honor Presented to Hugh Gilliam

ATLANTA, GEORGIA, UNITED STATES, June 14, 2023/ — RealtyHive, a global real estate marketing platform has announced a partnership between its global real estate networking platform, Global Property Pros, and FIABCI-USA, the world’s leading international real estate organization. At the installation of Carla Kidd as the new President of FIABCI-USA, she announced the partnership, which includes membership/access to Global Property Pros for all FIABCI-USA Chapter members.

“Having a global marketing platform for our organization just adds another level of value for our members,” stated Carla Kidd. “One of the things agents always have needed was a way to showcase their listings to other professionals around the world. Now, the world has become smaller due to GPP and all it offers to build referral relationships and sales.”

Through the partnership with Global Property Pros, all FIABCI-USA Chapter members will gain access to the platform where they can easily market their properties to buyers in over 200 countries, through RealtyHive. Members will also be able to connect with other like-minded real estate professionals around the world and gain new clients through these networking opportunities.

Hugh receiving medal of honor - Global Property Pros & FIABCI-USA Partnership

“Amidst the challenges of a global pandemic, Hugh Gilliam exemplified outstanding leadership as he navigated our national organization through uncharted waters,” stated Florentino Dualia. “Mr. Gilliam seamlessly adapted to the sudden shift to virtual meetings and kept the team motivated, engaged, and connected. His unwavering dedication and resilience helped the FIABCI-USA Chapter achieve great success despite the circumstances. Mr. Gilliam proved that true leaders emerge and thrive in times of crisis.”

Founded in 1951 in Paris, France, FIABCI, the International Real Estate Federation, is the world’s leading international real estate organization devoted to all real estate specialties and activities. With chapters in over 70 countries that are spread over five continents, FIABCI provides direct access to international real estate contacts and international business opportunities. Since 1954, FIABCI holds special consultant status with the Economic and Social Council of the United Nations. FIABCI takes great pride in our efforts to help the United Nations address serious housing and environmental issues worldwide.

RealtyHive is a global real estate marketing platform connecting property sellers and agents to buyers from over 200 countries, with over 2 million site visitors each year. In today’s ever-changing real estate market, real estate agents and industry professionals are seeking new and innovative ways to create value for their clients and grow their network. RealtyHive’s Global Property Pros was built by agents for agents, providing the ability for them to showcase their listings globally, collaborate with like-minded professionals on a common platform, share listings with buyers, track the global activity of their listings, stay abreast of popular countries to invest in, and be informed of global shifts in the real estate market.

Source: Read More

6 Tips to Create a Kid-Friendly Apartment in 2023

Never underestimate the amount of space and organizational skills you need to live with children! A kid-friendly apartment will help your family live a safer and more stress-free life.

And one of the best moving tips we can give is to get your new place in perfect shape before you move your stuff from one place to the next. Consider the following tips and you can have it all under control.


Children need their parents to choose wisely when deciding which apartment is right for them. An adult may love the small balcony off of a 26th floor apartment but if the railing is climb-able, or if there is furniture that children can crawl up for a better view, this is not a kid-friendly apartment. Check to make sure stair railings are secure, that all windows have locks and all exterior doors have safety locks that children cannot maneuver.

Green Space

Ideally, a kid-friendly apartment has a fenced-in play area or yard where you can keep a playhouse or a soccer goal. A central playground in an apartment complex is a great way for kids to meet neighbors their own age. If an apartment has no outdoor features for children, look for a park that has playground equipment or paths for bike riding. Fresh air is important for a child’s health.

Inside a child-friendly apartment

Generally, if you give a kid some food and they wander from room to room eating it you will find a trail of crumbs that Hansel and Gretel would be jealous of. There is no crime in insisting that food be eaten at the table or counter. Often people without children wonder why you need so much space because aren’t kids smaller than adults?

Anyone who lives with kids knows they take up a ton more space per person than an adult. Strollers, high chairs, toy chests and every possible art supply take up lots of space and this list does not include sports equipment.

The key to having all the stuff kids need and not losing your mind due to the potential clutter is to contain as much as possible in stackable bins or baskets that can be stored in shelving units. A rolling cart with drawers is perfect for art supplies or Legos. The cart can be rolled to the table for play time and then rolled back to a corner when not in use.

Quiet time

Most adults will agree that naps are wasted on toddlers, but growing children require more sleep than adults. Providing a spot for your child to read or look at books, do puzzles or any quiet time activity will give the child a place to feel settled and help your child become independent. Eliminate distractions like screen time during quiet time.


Gifts for children often arrive in a box that is more fascinating than the present itself. Allow your child a space to be creative and inventive. If a multi-box tunnel appears in your apartment, be patient, it does not have to stay in the middle of the living room forever. A few pieces of cardboard and some masking tape can be a spaceship, a boat at sea or a secret cavern. Imaginative play enhances your child’s spatial, cognitive, and critical thinking skills.

Cleaning Up

From an early age, a child can be taught that when an activity is finished everything gets put away. Make a game of putting blocks away. A small spray bottle of water and some microfiber towels placed where your child can reach is a fun way for them to learn how to clean up.

Bonus tips

Keep your child’s unbreakable bowls, dishes, and cups, in a lower kitchen cabinet. If they have not mastered closing a cabinet door without pinching fingers put a rubber bumper inside the door.

Keep toys and puzzles at a child’s height to foster independence. You may have pieces of puzzles in the wrong frames but a quick once over gets everything ready for the next day of play.

Children love to emulate the adults they love; let them help with chores while they still think it is fun and your apartment will be kid-friendly, and sort of tidy.

ICYMI: Deep Dive and Ask Me Anything Webinar with RealtyHive

In RealtyHive’s recent webinar session hosted by Ash Patel of Best Real Estate Investing Advice Ever Podcast, we took a deep dive into the world of equity crowdfunding, global real estate and cashback, with RealtyHive Founder and CEO, Wade Micoley.

Watch the full session below to learn how Wade started RealtyHive’s global real estate marketing platform and cashback program, hear from existing investors, and learn how you can become part owner through equity crowdfunding.

Why RealtyHive?

RealtyHive CEO, Wade Micoley started his career as a real estate agent, quickly learning that there was no simple way to gain new clients. He saw that the industry was ripe for innovation, especially in marketing. That’s when he founded RealtyHive.

Even in the best real estate market, unique properties require more exposure to be sold quickly. Because of this, awareness of the need for personalized marketing solutions is exponentially increasing and positioning RealtyHive to capture the current market.

In addition to creating an unmatched property marketing solution, Wade saw the need to bring more value to those buying the properties. Through this, Cashifyd was born; connecting property buyers with real estate agents who offer a part of their commission back to the buyer at closing. 

RealtyHive and Cashifyd combined, create a win-win solution for all clients involved, truly encompassing what the gold standard for global real estate means.

Invest in RealtyHive on Wefunder!

When communities embrace sustainable change, they attract new investment, create new opportunities and generate new jobs. Join us today and invest in the future of global real estate!

If you’re curious about investing in RealtyHive, our Time-Limited Events marketing platform, and our cashback app, Cashifyd, find us on Wefunder!

Huge Wins for RealtyHive and Cashifyd

Thanks to our incredible community, RealtyHive and Cashifyd have experienced positive growth since inception. 

In this blog, we are sharing some recent successes that we are pumped about, and we hope you’re just as excited as we are!

Florida Property Closes at 117% Above Suggested  Bid With RealtyHive’s Help!

When a seller was quickly looking to close on their beautiful home in Orlando, Florida, they knew they needed a platform that would bring the most exposure possible to their property, at speed. 

With RealtyHive’s support the seller was able to achieve these incredible results: 

✅ 220,000+ property views

✅ 8,395 property clicks

✅ Sold after 14 days on the market 

✅ Sold 117% above suggested bid

Ultimately, RealtyHive’s unique ability to maximize property views through kick-ass marketing and Time-Limited Events made this a dream close.

Check out the video below to learn more about RealtyHive:

Interested in marketing your property on RealtyHive? Click here to get started.

Marcus Gets $1,600 Cashback Buying His First Home Through Cashifyd!

First-time homebuyer, Marcus, connected with Cashifyd agent, Alisha, to help him find his dream home, AND received $1,600 cashback…on a purchase he was going to make anyways! 

How did Marcus receive this incredible check?

Well, in traditional real estate, if an agent referred Marcus to another real estate agent, that agent will make a referral fee off Marcus wanting to buy or sell – and that’s only fair, it’s the “distribution” chain.

Through Cashifyd Marcus became that middleman, and thus received cash back for being his own referral!

Check out this cool video explaining Cashifyd:

Here’s what Alisha, Marcus’s agent, is saying:

More Wins on The Way!

We look forward to keeping you updated as we continue to gain traction and garner more wins for our sellers and agents! 

If you want to enjoy our success in a new way, we encourage you to learn more about how you can join our investor community on Wefunder.

RealtyHive’s International Growth

Have you heard the recent RealtyHive buzz? We just launched two huge announcements on our Wefunder page about our newest partnerships with international brokerage RE/MAX 1st Choice Belize and SIMCA International Development.

RealtyHive is thrilled to achieve even more international growth and consumer adoption through these partnerships! 

RE/MAX 1st Choice Belize

Our Director of Business Development, Alex Ryczek, is currently in the process of onboarding the RE/MAX 1st Choice Belize team with results worth sharing! Ryczek upgraded four agents to the Time-Limited Events program, resulting in over $1,000,000 in newly listed properties in a matter of days. 

Plus, we’ve received incredible feedback from the RE/MAX 1st Choice Belize team and agents are excited to get more international exposure on their properties currently lingering on the market. 

Check out this panorama view from one of our new properties soon to be auctioned in a Time-Limited Event!

Total Properties Added to RealtyHive: 323

Total Dollar Volume: $140,471,948

“We are extremely excited and grateful to be partnered with David Kafka and all of the wonderful people at RE/MAX 1st Choice Belize. We look forward to showcasing their properties to our international audience on and assisting with buyer loyalty and retention through Cashifyd!”  – Alex Ryczek; The RealtyHive Marketplace

The team at RealtyHive is looking forward to getting these properties in front of more buyers around the globe in the coming weeks! This partnership is just the first of many opportunities positioning RealtyHive as the clear gold standard in real estate marketing around the globe.

SIMCA International Development Partnership

SIMCA has partnered with RealtyHive to feature twelve of their development properties in our Time-Limited Events marketing. SIMCA is the #1 developer in Mexico’s Southeast territory! 

Our platform’s increased global exposure places these developments in front of vacation rental owners, buyers looking for a second home, property investors, and more.

With over thirty completed development projects, SIMCA has units ranging from $149,000 to $1,500,000 USD and will be available in our Time-Limited Events auctions soon, so be sure to keep an eye out for these standout listings!

Join The Hive!

International properties in general are an amazing buy. They offer rental investment opportunities. They’re about as superb a vacation home as you can get. Plus, there are often tax laws that make owning an international property both lucrative and more affordable than you might realize. 

The RealtyHive team is eager to share our mission and vision with you, and encourage you to join our community today to take advantage of our global platform positioned to take on international markets! These are the first of many exciting announcements we have on the horizon, and are looking forward to sharing our future successes and milestones. 

If you have any questions about RealtyHive, visit our Wefunder page to learn more, or click here to schedule a personal meeting with RealtyHive’s Founder & CEO, Wade Micoley. 

RealtyHive’s Most Frequently Asked Investor Questions

Since the start of our Equity Crowdfunding raise on Wefunder, RealtyHive has received a handful of questions and comments from investors and consumers alike, regarding RealtyHive and our overarching mission to redefine the gold standard of marketing in the real estate industry.

Our campaign has garnered the attention of many industry innovators and retail consumers, and we are excited to reach new heights of development through this phase of crowdfunding on Wefunder! 

Below we have answered some of the most frequently asked questions, and aim to provide a more sound understanding of our process at RealtyHive, and our goals through our capital raise

Q: How do the agents feel about both RealtyHive and Cashifyd? Is it considered competition?

What is so unique about what we’re doing at RealtyHive is that it’s not disrupting a service – we call it frictionless disruption. Everyone wants RealtyHive in the room; the agent, seller, and broker!

This contributes to an 85% adoption rate when RealtyHive meets with a seller about our product.

When you look at Cashifyd-

Agents will spend anywhere from $2,000 to $6,000 a month to be in a lead generation program like Zillow, Trulia, to receive leads.

The great thing about Cashifyd is, you only pay as an agent when you select to participate in leads, and you only pay at closing. Total win-win.

We’re here to help agents, not take them out of the picture!

Q: So how big do you think RealtyHive can be?

The RealtyHive platform has the ability on the backend of our site to pull in about 90% of the MLS in the United States. 

After taking a look at properties on the market for over a hundred days, we discovered $33 billion worth of real estate, just residential, remained on the market in the United States. And that’s in one of the best Real Estate markets ever!

When you add commercial, land, and businesses and take that worldwide, the number of  people that need help when their property is being sold is massive, and RealtyHive is a tool that expertly services that market.

Q: What is Cashifyd’s purpose and what’s the market opportunity for cashback?

When we really dug into the industry a few years ago, we found that there were no open architecture platforms out there for cashback in real estate.

Through Cashifyd, anyone can participate, and they pay nothing unless they buy something.  The agent only pays if they sell something. We see this as a huge opportunity, not just in the US, but around the globe.  

Q: Do you have any big projects you are working on for enhancements and features to the RealtyHive & Cashifyd platforms?

The next level for RealtyHive is the automation of the connections. In other words, rifling into who needs us and when. The next step is through our backend system, identifying those agents that have the properties we know could benefit from our program. 

At RealtyHive we anticipate enhancement by year end, allowing agents to claim their listings on our website, and be featured on their own properties for free

We will also be rolling out two additional features! Soon we will allow lenders to join the app, create profiles, and be exposed to a large lot of buyers just starting their purchase process. Buyer’s get access to lender’s comfortable dealing with cashback, they fully understand how to do that process. 

With interest rates as low as they may ever be, many homeowners have or will refinance. Now lending institutions have to look for ways of organic growth and Cashifyd fit right into that process.

The second big feature will be launching Cashifyd for sellers! Similar to connecting buyers with agents who offer cashback, Cashifyd for sellers will connect sellers with agents who offer deep discounts on the selling side.

Q: What does an exit look like for RealtyHive?

We believe we’re positioning the company for the right type of acquisition. We all really enjoy what we’re doing at RealtyHive, coming up with creative, new programs and ideas that can enhance marketplaces.

If we’re doing that and having a lot of fun, returning profits to our shareholders, perhaps we do it longer. If we get the right opportunity, with the right money, that would be a team discussion. 

We love doing this, and we are going to do this as long as we can!

Q: How much feedback have you received so far? 

We have gotten a lot of feedback from the most important people out there, which are the buyers and the sellers that use our programs. They see both RealtyHive and Cashifyd as game-changers to the industry, putting the consumers first while also working in tandem with agents and brokers.

We understand the industry very, very thoroughly. We know what’s wrong in the industry, and we know what’s wrong in the marketing aspect of it. We know how to be more effective at it, and we learn from every single one of our clients.

Q: What changes have you made based on that feedback? 

The feedback that we get is in direct response to having meetings, not only with sellers on the RealtyHive side, but also the brokers, and what could make our platform easier to use. 

On the Cashifyd side, we think it’s really important to talk to everybody (buyers, sellers, agents, and lenders). How’d you find us? What do you like? How can we help you? Was it easy to use?

Even though Cashifyd recently launched, we have already received some great suggestions from users that we will be putting into future enhancements. 

Q: How many actual sales have you made? 

On the RealtyHive side, we have tested and run through our platform for over 1,300 transactions. Meaning, 1,300 properties have come through the process and successfully closed. 

Through that process, there’s more than just a property being on the site and closing. There’s the marketing that goes behind it as well. How effective was that marketing? What were our total counts on those properties for direct views and direct click-throughs? 

Q: Who are your competitors? 

There are portions of what we do at RealtyHive out there, such as old school auction companies that sell properties. However, RealtyHive brought that same process into retail formatting, tied behind clients’ needs, thus creating an entirely new funnel.

There are companies out there that just market properties, but they don’t have the unique factor of the Time-Limited Events and the potential to make marketing efforts more effective. 

We have competitors; there’s no question. What is unique about RealtyHive is that we have created our own playing field. By creating your own playing field, you are able to create new rules of the game and that gives you a substantial advantage.

Q: Why choose the Equity Crowdfunding route? 

We have some very smart, and very savvy real estate professionals that saw the opportunity and invested in us. On Wefunder, we are offering the exact same terms as we did with those very first investors. Now, both accredited and non-accredited, everyday investors can join us in changing the global real estate landscape. 

Q: How much will be spent on founders’ salaries? 

It’s a dollar! Our founder, Wade, is very invested in the company’s future successes. 

Q: How will these funds be allocated? 

Last year we did $1.7 million in revenue, without Cashifyd and some of our future enhancements. We’re raising money to speed up the process of these future features.

We think these new enhancements are of high value not just for the company, but for the consumers. The whole idea behind this is to raise money to bring in more developers to streamline our offering, releasing more RealtyHive & Cashifyd features to clients around the entire globe.

At RealtyHive, we deeply value our customers’ feedback, and encourage you to visit our raise page if you have any additional questions or comments regarding our raise and our platform.

We are now accepting early investors on Wefunder for as low as $500. Join our community of innovators here

We’re RealtyHive and This is Our Story

As an entrepreneur I’ve always been fueled by a desire to improve business systems. In the 1980’s Real Estate offered me an opportunity to improve processes and systems, and I dove in headfirst, determined never to look back. Early on in my career I became one of the top real estate brokers in the nation, winning various awards, speaking in panels, and attending tons of real estate engagements. 

Then in 2000, opportunities with a great group of professionals led to break ground as a co-founder of Nicolet National Bank, which later became the fastest-growing bank in Wisconsin. 

When the real estate market crashed in 2009 and disrupted the entire industry as we know it. Though it was devastating, it was the catalyst that made RealtyHive what it is today. 

RealtyHive Was Born From The 2009 Real Estate Crash

During the crash, tons of properties were coming back into banks, and the banks wanted to do what was in the best interest of their shareholders. 

In an effort to mitigate the loss on properties, I knew I needed to create a platform to help get as much exposure as possible to potential buyers, making sure the banks could close deals faster. 

Later that year, I teamed up with devoted visionaries to create the RealtyHive platform where sellers and agents can market their properties, create more awareness and close at a higher rate, using our unique marketing systems: 

  • “Marketing Matters: Marketing Matters is RealtyHive’s outbound marketing program that promotes the property to a sea of various global platforms, bringing more impressions, direct property views and leads. The best part is you pay nothing unless your property sells!
  • “Time-Limted Events:” This process allows sellers to retain full control of the final sales price. By using a Time-Limited Event, RealtyHive helps increase competition and create urgency for potential buyers which means you can close a deal faster. 

Today, RealtyHive is responsible for selling thousands of properties while serving the real estate community in the private, agency, and banking sectors. Check out some of our case studies: 

I firmly believe the RealtyHive platform and marketing process have revolutionized purchasing and selling real estate in a way that’s consistently optimized to utilize the best internet, media, and print resources across local and international markets. The result is a unique marketing solution that gives buyers and sellers the power to speed up the sale—a win-win scenario. 

Then RealtyHive Implemented Cashifyd, a Cashback Program for Real Estate

As a platform that connects buyers to agents and sellers, we took a deep dive into our competitors to improve our platform and distinguish ourselves. When a buyer uses Zillow for example, they fill out a form, then get inundated by agents all fighting to sell you a property. 

To be honest, it’s overwhelming for the buyer and not a great consumer experience. 

Regardless, it satisfies Zillow because it’s their job to create leads and pass them off to the agents to receive a referral or ad fee as the middle man—regardless if it’s a positive user experience for the buyer.  

We wanted the RealtyHive platform to be a consumer advocate, which meant we needed to remove the “middle-man” structure and empower the consumer by giving them their own referral fee in the form of cashback. 

I took this concept and created the RealtyHive Cashifyd Program—the first global consumer self-referral marketplace for real estate. Here’s how it works: 

Ultimately, we want the consumer to be in control, so we reward you as the consumer for your own lead and it’s free to use. 

Join The RealtyHive Mission and Vision By Investing on Wefunder

Our plan is to be the global platform to connect buyers and sellers, in a way that empowers the consumers.

We are currently fundraising on Wefunder to speed up the development of features and functions that will enable us to get directly in front of agents with properties and put the best information in front of all parties in the transaction.  

We think there’s a huge opportunity to partner with the community of people who share our vision of changing the real estate landscape. We want to bring you all into the innovative process, and everything that comes with being on our team, including giving you the opportunity to own shares in RealtyHive. 

If you want to invest in a company that has an exciting future and will make a difference in real estate, then join RealtyHive’s equity crowdfunding campaign. Your investment will make you an owner of our company so you can make a difference while also benefiting from our success.  

We encourage you to invest in RealtyHive today and join our mission as an investor! If you have questions, please leave them in the Comments section of our campaign page and our team will be sure to address them as soon as possible. 

Wade T. Micoley