Need to buy a present for your dad’s birthday? Go on Amazon! Trying to watch a movie? Digitally stream it through Netflix or Hulu. Shopping for a new car? Check out your local car dealer’s website. Ready to sell your house? It’s time to take that online as well.
We’re living in an age where practically everything we do relates back to the internet. This holds true for selling your house. While posting listings in the paper worked wonders for previous generations, you’ve got to get online, and you’ve got to have a strategy.
Marketing online > listing alone.
These days, even posting your listing on MLS or Zillow doesn’t guarantee a successful home sale. Real estate marketing attempts to reach as many interested buyers as possible — not just the buyers who are close to your property. Here are a few reasons why listing without marketing might not cut it:
Exposure for Your Domestic Property
If your property is unique, luxury, or in the middle of nowhere, people in your neighborhood or immediate circle are likely the first to know about it and the last to go for it. Potential buyers are often moving into the area for a specific reason and need a house to complement their lifestyle. Your neighbors likely aren’t looking to move to your property, they have one of their own.
Exposure for Your International Property
Did you know that Zillow doesn’t list international properties? Your Bahamian beach condo or Spanish apartment need to reach a global audience in order to sell. Without the right marketing team, your international listing will sit on the market for months or longer.
Exposure for Faraway Buyers
Think the only interested buyers are the ones within a 30-mile radius? Think again. Buyers come from all over the country and even the world!
Especially if you’re in a bigger city or near a high-profile company (particularly a tech company), properly marketing your property is crucial. Global or out-of-state buyers won’t drive by your property and know it’s for sale — marketing reaches buyers where they’re at.
But what if I’m selling in a highly desirable neighborhood?
Sure, you might be able to simply list on Zillow or MLS and hear from a number of buyers. You might even get a number of offers. But what sounds better: 5 offers and the highest number is $10k above your listing price, or 15 offers and the highest number is $20k above?
Marketing reaches a wider audience, giving you the greatest chance for the greatest ROI. And who couldn’t stand to pocket an extra $10k from a home sale?
RealtyHive does it all!
International properties, vacant land, residential homes, commercial buildings — we list it all. We take on properties that sites like Zillow can’t. But our services don’t end with listing. We have a premier marketing team in place to help get your property the exposure it deserves by offering a variety of plans. In other words, you have the option to not pay until your house sells.
So before you start trying to become a marketing expert or resigning to a life of little to no offers, let our team help. List with RealtyHive today!