5 Inexpensive Tools for Your Real Estate Business
Being a real estate agent has its perks. You’re a business owner, you make your own hours and set your own rules. You also wear a lot of hats — accountant, marketing, HR, and more. Fortunately it’s easier than ever to keep your business (and life) organized. Check out these 5 inexpensive tools for your real estate business.
Establishing a personal brand is a great way to stand out in a crowded market. Your business card, yard signs, and email signature all offer a way to convey information about yourself to potential clients or associates and Canva helps even the most unskilled to create beautiful designs. Canva offers many real estate-specific templates to get you started and there is a free plan available.
If you want to take your business to the next level, consider your own website. You can further your brand, showcase your local market expertise, and collect prospect information all from a personal website. While there are a lot of options for inexpensive websites, WordPress (which powers somewhere around 30% of all pages on the internet) is a great option.
WordPress sites are endlessly customizable and offer many plugins making it easy to have a well-designed website without needing to know a programming language. WordPress itself is free and open source, but you will need to purchase website hosting and a domain name to get started.
Real estate pros know homes look best on sunny days, but unfortunately not every day has picture perfect weather. Thankfully there’s no need to wait around for sunny days with BoxBrownie. The service uses photo editing technology to improve and alter real estate photos. This can be anything from replacing the sky to virtually staging a room.
Interested in a more DIY approach to photo editing? Check out the mobile-only app Pixaloop. This very inexpensive app allows you to replace sky, animate water, or add other little touches and works great for your social media pages.
Real estate is notorious for the amount of paperwork required, but Docusign looks to change that. DocuSign has been a vital business tool for many REALTORS® throughout the COVID-19 pandemic as they offer a way to electronically send documents for signature. The program doesn’t require recipients to have any special software, making it easy to send, sign, and return contracts. Docusign offers monthly plans from just $10 and is available for computers or as a mobile app.
There’s a lot in real estate that can feel like a gamble. You want to price a property high enough to get the most value for your client, but you don’t want to price it too steeply that you don’t receive competitive offers. RealtyHive time-limited events are a great way to make sure you get the absolute most money for your client in a risk-free way. Time-limited events are a soft auction approach that allows sellers to remain in full control of the final sales price while opening up the pool of buyers. RealtyHive offers programs that are 100% success-based — meaning you only pay if your property sells.