house for sale signs in yard

Protect Yourself: Home Showing Safety Tips

Selling your home is an exciting endeavor. In most places, the real estate market is pretty crazy right now so there’s no time like the present to make a move. Between picking up the clutter to make a great first impression to deciding what the list price should be, there will be a lot going on when you first decide to sell. Whether you’re planning to sell your home on your own or enlist the help of a licensed real estate agent, there are a few things you need to keep an eye out for to make sure everyone stays safe and you’re protected from potential lawsuits or losses.

floor caution safety sign

Home Safety

One of the first things to do before allowing any potential buyers to view your home is to do a safety sweep. If you home has some “quirks” that you typically warn new visitors about– think slanted stairs, uneven sidewalks, or anything else. Keep in mind that just because you’re used the quirks of your home, doesn’t mean everyone is. If you can mitigate these issues, fill cracks in walkways with sand, use small rugs over uneven floorboards, that can help to reduce potential risks, but keep in mind that these are things that will come up on a home inspection so it may be worthwhile to have certain issues fixed before listing.

One of the easiest ways to make sure everyone stays safe while viewing your home is to make sure there is adequate lighting. Replace all burnt out lightbulbs on the interior and exterior of the home. Rooms that are empty and without overhead lighting should have the window treatments open to allow in all natural light possible and additional lighting should be added if possible.

If your home will be vacant when you are showing it to sell, you’ll also have to keep new obstacles in mind. A low-hanging light fixture might be stylish and fitting when there’s a dining room table under it, but without the table for context it could be just waiting for someone to bump their head. If you haven’t lived in the property for awhile it’s a good idea to show up to the home with enough time to do a quick inspection before anyone else arrives.

Depending where your home is located and when you decide to sell, you may also have to consider weather hazards. In places that experience cold winters, look out for large icicles that can fall or slippery patches that can form on driveways or sidewalks. If you live in a climate where you sometimes gets some creepy-crawly or slithery visitors, make sure to check your entrance way before prospective buyers are scheduled to come.

thief breaking in

Personal Safety

If you’re planning to advertise your home online using photos, it’s a good idea to remove any clutter or valuable items from the space before taking pictures. These items distract buyers and focus the attention on your belongings instead of your home, but also make you an easy target for anyone using these photos to “scope out” homes for more nefarious reasons.

When getting ready to show your home (or have an agent show your home), you’ll want to lock away all valuables, weapons, and prescriptions. You’ll also want to keep any mail, bills, or other personal documents out of sight as these items can be used in identity fraud. While most people who view homes are legitimately interested, people have been burned by leaving these seemingly innocent items in plain view.

On the same note, don’t tell anyone looking at your home too much information. While small talk is good and helps to break the ice, be wary of anyone asking questions about schedule and routines. Questions such as what time you go to work or whether you go away on the weekends could be innocent or they trying to figure out when you won’t be home.

One of the most important safety tips, whether agent or homeowner, is to make sure someone else knows that the showing is happening. If you’re an agent, meet prospective buyers beforehand at your office just to be safe, while for sale by owner (FSBO) sellers should have a spouse, friend, someone else with them at the home just to be safe. It’s also a good idea to collect visitor information by copying their name, address, driver’s license number, and license plate information and share it over the phone with someone offsite (let the visitor hear you do this), especially if you’re planning to show the home alone. This may seem like an overly cautious move, but it is really better to cover all possibilities.

You’re now ready to safely show your home for sale. Looking for more great tips on home selling? Check out 5 Psychology Tricks to Use When Selling Your Home and Take It or Leave It: What You Need to Know about Real Estate Fixtures.

divorce scissors cutting paperwork

Stuck in the Middle: Real Estate and Divorcing Clients

Divorces are like marriages: none of them are the same. Where some couples amicably split and go on to be cordial or even friendly, others threaten litigation at so much as a sideways glance. When divorcing couples are on good terms, the agent’s job is much easier, but if the divorce is not a mutual decision, agent’s can have a much tougher job. Here are some things to keep in mind when working with divorcing couples to sell their home.
 
people fight punch
 
Keep Neutral
Depending on the particular situation, you may notice some animosity toward you from one (or even both) of the parties. Emotions run high in these situations, but it’s important to remain professional. While you’ll want to avoid picking side, you also need to be conscientious of appearing to pick sides as well. Some situations are particularly difficult to remain impartial between the clients, so keep in mind that there might be situations were the best move you can make for your clients (and yourself) is just to refer them out.
 

 
Keep Everyone on the Same Page
While it might have been one party who originally chose to hire a specific agent, the agent is employed by both sellers. As the agent, you are hired to represent the best interests of both parties. If the sellers are on good terms, this can be quite easy and will most likely proceed like any other transaction. If they are feuding, it can be best to meet with each of them separately to go over information and documents. This has gotten easier in recent years thanks to technology—just make sure to copy everyone in on the emails and you’ll all stay on the same page without the awkwardness that can come in face to face meetings.

If the clients aren’t on good terms (or even if they appear to be), you’ll want to make sure to fact check any directives given to you by one party. Separations and divorces can bring out the worst in people and it’s important that you don’t get caught in the middle of it– even by accident.
 
sign divorce papers
 
Check-in with Attorneys
In truly disastrous divorces, you may need to work with the individual attorney’s for the spouses to get through all parts of the deal. If the sale is court-ordered, you’re likely to have less pushback from a disgruntled partner, but if it hasn’t been mandated, these attorney’s can often help convince your client that this really is the best choice for all involved, even if emotions aren’t making it seem that way.
 
grass growing in concrete
 
Keep Out an Eye for Opportunity
While this might fall under the “too soon” category, speaking in strictly practical terms, if your clients are selling a home, it’s likely that one or maybe both will be looking for a new home. As an agent, this gives you the opportunity to continue to help your clients through their hard time by helping them find a new home to move on with their lives.
 
Remember that at the end of the day, you have a job to do and your clients have the same end goal, even if it doesn’t always feel like it. While they might not want to be selling their home, there is a reason you were hired and they do need your professionalism and expertise to help to sell their home for the best price in a reasonable timeframe.

Not So Move-in Ready: How to Get the Ick Out of Your New Home

In many cases, when a home is purchased it is in “move-in ready” condition. While the walls might need painting or the kitchen needs updating, the home is in generally good condition. There are no glaring defects and while it might be a fixer-upper project, it’s still good enough to live in. There are also homes that look closer to condemnation than livable. These require extensive repair and replacement work before they’re ready for occupants. Then, there’s the third group: icky, but not uninhabitable.

Homes in this third group can be a diamond in the rough. Maybe they’ve got a bad reputation in the neighborhood because of something that occurred there. Maybe they have some funky odors or a couple of unexpected, unwanted furry creatures hiding in the nooks and crannies. These homes are often passed over by buyers in favor of homes that require a bit less work at the outset, but with the right tools and outlook, they can make great homes.

pets, smells, pet, cats, play

The Ick: Pet Smells
Regardless of your feelings about pets, it’s likely that you don’t enjoy some of the odors that can come along with them. People tend to become “nose blind” to the odors of their pets and these smells can be very difficult to get rid of.
Plan of Attack: Start by removing all carpets and pads. Steam clean or using a chemical solution on hard surfaces. Remove any cloth-covered fixtures remaining (Venetian blinds are a big one!) and seal or replace any untreated wood that may be harboring odors. Ventilate the property as much as possible.

smoke smells, smell, woman, smoker, smoking

The Ick: Smoke Smells
The smell of smoke is almost instantly perceived by non-smokers and can linger for many years making this one of the most common, yet difficult to deal with odors. While taking all the steps mentioned above for pet odors should be taken, there are a few more tactics that can be used.
Plan of Attack: Paint the walls with a latex-based primer/sealer, paint in the desired color, and seal again to help rid the walls of baked-in smells. If the smell persists, renting an industrial air exchanger with a HEPA or carbon filter will help to purify the air and reduce odor.

scary house home creepy

The Ick: A bad reputation
In some states, certain events that occurred in the home need to be disclosed to potential buyers. These events can vary from a death (accidental, natural, or intentional), a drug or human trafficking operation, and so on.
Plan of Attack: While new homeowners tend to be a major factor in changing the reputation of a property, it doesn’t hurt to do some exterior renovations to help shift perceptions. Adding nice landscaping or even small cosmetic changes like painting the front door can help neighbors see a fresh start has taken place.

grasshopper, bugs, blinds, gross

The Ick: Pest Infestations
Uninvited guests are never fun to have in a home, but when these take the form of creepy, crawly visitors like mice, bugs, or spiders, they need to go.
Plan of Attack: First, if you’re not quite sure what the problem is, set sticky traps to catch as many of the pests as you can. Depending on the level of infestation, store bought traps and poisons may work, but for more serious cases it may be necessary to call an exterminator. Make sure to seal any cracks or crevices in the home to prevent future issues.

Mission Impossible: Creating Your Best Chance to Sell Tough Listings

Some listings seem to almost sell themselves. If you’ve got a charming, reasonably priced 3 bedroom ranch it’s likely to get multiple offers in the first day on the MLS with how strong the market is in most places, but what about the other listings? While selling a defunct multi-million dollar warehouse or an enormous and pricey swath of development land can be done, these are tough listings to sell. But it can be done. These properties have sold and do sell, so the question is, when you have these types of listings, what’s the best way to increase your chance of selling?

Pictures are Important
While many agents now understand the importance of quality photography in our increasingly visual society, many tend to forget that this also applies to properties that aren’t as photogenic. Unlike homebuyers, prospective commercial and development property owners probably won’t make their decision based on a few photos, but it will help them to see the potential in the property. If the property is asking a substantial price, the least that should be done is high-quality photography to help buyers clearly understand what is for sale and what the general condition is. The photos don’t need to be limited to the exact bounds of the property either. If the location of a property is its strongest attribute, show it off! Just make sure that it is made clear what is for sale and what is providing context.

Keyword, Keyword, Keyword
Many sites that show listings are able to be searched via keywords so it’s important to include keywords into your listing description. “Too many features to mention!” will not only not help potential buyers find the property, it also tends to turn off buyers at the initial stages of searching because it requires an additional step (contacting the agent) to find the information they’re looking for. While it’s not necessary to put every. last. detail. into the listing description, it is important that all key and unique features are mentioned. Again, keep in mind that the local area or nearby attractions can be added to provide context and enhance the ability to be found.

Partner Up
Selling a tricky listing calls for pulling out all the stops. One of the best ways to increase the likelihood a property will sell is to have a partner to help you market the listing. Oftentimes these marketing firms are able to get better pricing than individual agents because of the volume they purchase meaning they have more (and different) tool available than individual agents. Look for companies that will use your information on the listing (rather than mask it or replace it with their own) to increase your personal brand while also exposing your property to a larger audience.

Depending on the disposition of the property sellers, it may also be a wise choice to incorporate range pricing and/or auction events (sometimes called time-limited or marketing events) to create more buzz around the property. These events can help push potential buyers who are sitting on the sideline into the game as well as pull in interested buyers in other prices ranges due to the range pricing.

These tactics don’t guarantee a sale by any means, but they will help to increase exposure and increase the likelihood of a sale. To see an example of how good photography, a keyword-rich listing description, and an auction platform can lead to improved opportunities to sell click here!

Inexpensive DIY Home Improvement Projects to Tackle this Weekend!

Home improvements are a revolving door process. As soon as the roof is replaced, the kitchen is outdated or the floors need a facelift. When buying a previously owned home, it’s more or less expected that repairs, upgrades, or improvements are going to be needed, but most homeowners (especially first-time homeowners) are completely unaware what these projects cost. Are new windows $1,000? $10,000? $30,000? What about appliances? Paint? Will your steal of a deal fixer upper end up costing you more than a brand new home?

Likewise, this can be confusing for people who are selling their home. Many sources will tell you that some upgrades can help raise the list price of a home more than they cost, but which ones? How much is too much to spend on a home that will be up for sale?

Many of these questions vary based on location, home type, market strength, and so much more. Weighing the pros and cons and talking to a knowledgeable real estate professional is always a good idea when considering upgrading before selling or buying a fixer-upper. Here are some general guidelines for basic projects to consider before buying or selling a home.
 
Under $30
 


 
Switch and Outlet Covers
Cracked or yellowed light switch and electric outlet covers cost about $1 a piece and make a world of difference. If the decor of the room is more specialized, consider spending a bit more to find one that will fit the room better.
 

 
Cabinet Hardware
Fully renovating a kitchen is time consuming, costly, and may be a waste when selling if the buyer has a different style in mind, but small tweaks can be made to refresh the space. If the plan is to refinish the cabinets entirely (a more expensive option than just pulls, but still less expensive than new cabinets), there’s no need to pay attention to existing style as the holes can be filled and painted over. If replacing to sell, the best option will be to find an inexpensive, modernized version of what is currently installed.
 

 
Replace Light Bulbs
Homes lighting is a bit of a Goldilocks dilemma, it shouldn’t be so bright that it looks like office fluorescents or so dim that it feels like a dive bar. Light bulbs come in a variety of brightnesses, tones, and styles so it’s easy to end up with a little of this, little of that all around the house, but this tends to look sloppy. While it’s okay to have cool lighting in one room and warmer lighting in another, be on the lookout for this mix-and-match style in the same fixture or burnt out bulbs anywhere and exchange them.
 
Under $100
 

 
Blinds
Blinds can run the gamut from really inexpensive models found at most big box stores to very expensive custom ordered versions from window covering retailers. If the goal is to simply improve the home, buying some inexpensive blinds is the way to go. Pets, kids, and dust tend to wreak havoc on blinds causing them to break, discolor, and generally not look great after some time while new ones brighten up the whole room. One thing for sellers to note, blinds are considered fixtures and need to be left in the home when selling (unless specified in the sales contract).
 

 
Light Fixtures
Light fixtures can be the focal point of a room and getting a new one can change the feel of the space. Brass accents may be making a comeback in the interior decorating world, but the shapes are different than the 90s version hanging around most homes. Replacing glass ruffle-edged fixtures or chain link chandelier with a more simple and modern fixture will.
 

 
Touch Up Paint
While a fresh coat of paint is great if it’s in the budget, when money is tight, a bit of touch up work will do. Pay attention to the areas that receive the most wear: near light switches, behind couches, chairs or headboards (look for the wear marks), and on walls that have inconsistent sun exposure (think places that had photos or tv mounts).
Keep in my that if the walls are boldly painted and/or badly in need of fresh paint, it might just be best to cut corners elsewhere and paint the entire room.
 
Under $250
 

 
Floor Steam Cleaning
In most cases, flooring is an expensive undertaking whether it’s new carpet, laminate, or hardwood. Unless the carpets are absolutely unlivable, this high ticket renovation can wait for a bigger budget or a new owner. This is especially true if the current carpeting is in relatively good condition, but simply out of style (looking at you, wall to wall shag!) In these cases, a good deep cleaning can help bring out the best and eliminate smells. Steam cleaning can be done on many types of flooring and the machines can be rented from most home improvement or hardware stores.
 

 
Revamp Your Outdoor Space
What a home needs in terms of landscaping can be very subjective, but generally, if the shrubs are overgrown and looking like they’re about to take over, it’s time to do some trimming. If there’s a pool it should be cleaned and maintained (or at least not green), if there’s a paver patio the blocks should be level enough to not be hazardous. The goal with this is not to create a perfect dreamy oasis (although go for it, if that’s the goal!), but rather to eliminate liabilities, hazards, and eyesores. The rest can come in time.
 

 
Remove Popcorn Ceilings (and/or repaint)
This one is so key that it made the list twice. If the funds are available, fully painting the interior of a home has some of the best return on investment and helps a new homeowner feel at home. For those looking for an even bigger impact (or for those who are just gluttons for punishment), removing popcorn ceilings can add value to the home, help it appear to a wider array of buyers, or instantly modernize an otherwise dated space.

#winwithrealtyhive: Northwoods Luxury

While many homes, especially starter homes, can fly off the market in a matter of days (sometimes hours!), others take a little longer. In fact, sometimes selling a home is a years-long process. Homes that are farther away from cities, bigger or more luxurious than average, or higher priced than other homes on the local market, may take awhile.

One of the recent RealtyHive success stories takes place under these exact conditions. Located only 20 minutes from the heart of Green Bay, Wisconsin was an immaculate home set on nearly 6 acres. The grounds were beautifully landscaped, a large outbuilding added to the appeal, and crowing this jewel was a large indoor, in-ground pool—a truly unique feature in this market.

The home had been purchased at the depths of the Great Recession in 2009 for more than $60,000 less than the tax-appraised value at the time and at an impressive discount from what the home was worth nearly a decade before.

In 2011, the home was traditionally listed with a local real estate agent for $599,900– more than double the purchase price only two years prior. This price and the tactics used by the agent at the time failed to entice any buyers and the price was reduced to $549,900. This reduction failed to bring any legitimate offers to the table and the homeowners decided to sit on their investment for a bit longer.

By 2016, the real estate market how almost entirely rebounded from the lows of 2009, but the luxury home market in the northeastern Wisconsin area was still sluggish. The home was again listed, this time with a different real estate firm and agent, for $649,900. After a review period on the market with little to no activity, the price was lowered to $599,900. This listing then expired and a sale wasn’t pursued any farther that year. It seemed as though the elusive $600,000 list price would not be reached.

In 2017, the homeowners were again looking to sell their home, but this time they weren’t interested in having the assistance of a real agent or adding to their home to the MLS. It was then that they heard of RealtyHive and decided to try it out.

Near the end of the year, the home was added to the RealtyHive marketplace– a time when sales tend to slow down thanks to the blustery cold of Wisconsin winters and hustle and bustle of the holidays. While there was some interest, it was the beginning of 2018 when the excitement began. Thanks to the exposure brought by the RealtyHive marketplace an offer was accepted. The final sales price? $625,000! In the many years of being on and off the market, this accepted sales price was higher than many agents had listed it at and was reached in less than 6 months on the RealtyHive platform.

To learn more about how the RealtyHive platform can help you sell your for sale by owner home, click here.

inspection inspector appraisal assessment

Appraisal, Assessment, Inspection: What’s the difference?

There are a lot of terms in real estate that are very industry specific. Whether you’re working with an agent or buying/selling on your own, it’s wise to have at least a basic knowledge of the process and terminology.

Among the terms that cause the most confusion for homeowners is home appraisal, property assessment, and home inspections. While these all involve a person coming into a home to form a professional opinion, these are done by different people and can have different results.

hand holding the word loans

Things They Don’t Teach in School: Home Loans 101

Before you start looking at what’s on the market and dreaming of paint colors, it’s important to figure out how you’re going to afford a new home. When it comes to getting financing, there are a ton of case-by-case scenarios so it’s important to talk to a professional about how much you can afford, what payments and terms are like, and more, but it helps to have a little background information.

When you begin to dig into your options, it’s important to ask about things like interest rates, whether they’re fixed or variable, if there’s a penalty for paying it off early, and many other details. However, to get started, it’s good to have some background knowledge on your options.
 
Conventional Loan
AKA: Conforming loans, non-conforming loans, portfolio loans, sub-prime loans
Property Type: Single-Family Primary Residence, Second home, rental property
How it works: A lender such as a bank or credit union issues the loan without any government backing
Benefit of Using: Can have lower down payment, lower monthly payments, and higher loan amounts for people with good credit
Down payment: As low as 3%
Credit: Generally best for people with a credit score of 680 or higher
Income Requirements: Varies by lender
Prepayment Penalty: Varies by lender
Mortgage Insurance: Not generally required with down payment of 20% or more, lower than FHA mortgage insurance costs, and is usually able to be cancelled with equity reaches 20%
Tips:

  • Standard loan limits exist, but are higher than with FHA loan ie. $453,100 for 1-unit home and can vary based on area

 
U.S. Federal Housing Administration Loan
AKA: FHA loan
Property Type: Single-Family, Condos, Multi-Family, and Manufactured
How it works: Private lenders issue the loans, FHA provides backing. If homeowner doesn’t repay loan, FHA will pay lender instead.
Benefit of Using: Lenders are willing to make substantial mortgage loans in cases they normally wouldn’t because of FHA backing.
Down payment: As low as 3.5% — can come from gift money or seller help
Credit: Can have thin credit or history of credit problems. Two or three years after a financial hardship is typically enough time to qualify.
Income Requirements: No minimum is required, but you need enough to demonstrate the ability to repay the loan. High incomes aren’t disqualified as with some other first-time buyer programs.
Prepayment Penalty: None
Mortgage Insurance: Required
Tips:

  • Check with several lenders. Lenders can set standards that are more strict than minimum FHA requirements, so if you’re having troubles with one, check with another.
    Credit scores below 580 typically require more than the 3.5% down payment
  • There are maximum loan amounts set that vary by area. Find out what your local limit is at the HUD website
  • For people with low or no credit, FHA can be a great choice, but those with high credit scores may find better rates through a different program.

 
USDA Rural Development Guaranteed Housing Loan Program
AKA: U.S. Department of Agriculture Mortgage Program
Property Type: Owner-occupied primary residences
How it works: USDA backs a mortgage issued by a participating local lender, similar to VA or FHA loans
Benefit of Using: Help low and very low income applicants. Income thresholds vary by region, but with subsidies, rates can be as low as 1%
Down payment: 0%
Credit: Applicants with scores about 640 receive streamlined processing, but those with lower scores or limited credit history can still qualify.
Income Requirements: Varies by region, but generally only for low income applicants.
Prepayment Penalty: None
Mortgage Insurance: Requires upfront fee of 1% of total loan amount and mortgage insurance fee equal to 0.35% of the loan balance per year.
Tips:

  • USDA mortgages are designed to help those with the greatest need. This means individuals or families that are 1) without “decent, safe and sanitary housing” 2) unable to secure a home loan from traditional sources and 3) has an adjusted income at or below the low-income limit for the area where they live
  • Typically issues direct loans for homes with 2,000 square feet or less
  • Metro areas are generally excluded, but some opportunities may exist in suburbs. Rural locations are always eligible

 
VA Loan
AKA: U.S. Department of Veterans Affairs Home Loan program
Property Type: Owner-occupied single family, Condos, manufactured home, and in some cases new construction can qualify
How it works: VA loans are issued by private lenders and backed by the U.S. government
Benefit of Using: Only available to active duty military member and veterans, this program helps service members purchase a home without a downpayment or excellent credit.
Down payment: 0%
Credit: No official minimum, but borrowers typically look for a score of 620
Income Requirements: No maximum, but does have a unique “residual income” qualifier
Prepayment Penalty: No
Mortgage Insurance: Not required
Tips:

  • In most parts of the country, VA loans can be used to purchase a home worth up to $453,100 without a down payment. In high priced markets, this can be increased. See your area here.
  • Like other government-backed loans, lenders may have more stringent requirements than the VA requirements. Shop around to find the best option for you.
market lake

#WinWithRealtyHive: Selling in Stiles

Everyone in real estate is talking about how hot the market is. In many areas, single-family homes can barely hit the MLS before an accepted offer is reached, but that isn’t always the case. In areas with more sellers than buyers, selling a home can take weeks or months if not years.

That’s what happened to one couple in Northern Wisconsin. They custom built their home in 2003 on a nice parcel of waterfront land. In Wisconsin, waterfront property is easier to find than in other states, however, it does still demand a premium price. Knowing this, the couple held on to their investment until January 2015 when they felt it was time to sell.

They enlisted the help of a local real estate agent in January 2015, but after 163 days the listing expired and was promptly renewed by another agent from a different firm. The next agent had the home on the market for 123 days and the sellers decided to hold off renewing the property listing for the holidays. In this area, at this time the average property only took 116 days to sell so the sellers were beginning to get anxious.

In February 2016, they chose a local “celebrity” agent to represent their home. This agent was well-known thanks to an impressive marketing presence, but still, after 156 days on the market, the home did not sell.

Throughout this process, the sellers and their agents had been lowering the sale price. While any real estate agent worth their commission will pull information on comparable homes and help properly price a home, sometimes it can be hard. There are differences in layout, views, upgrades and more that can make a substantial difference in what a buyer is willing to pay. Still, having an improperly priced home can not only make for a difficult sale outright, it can further harm the ability to sell even with price reductions because of the unattractively high number of days on the market.

After more than one year off the market, the sellers decided to try once more to sell their home. They enlisted the help of Alex Ryczek, a Realtor® with Micoley.com to help. In addition to making sure the home was properly positioned to sell with staging and professional photos, Alex encouraged the seller to try something new: using the RealtyHive platform to market and sell their property.

The RealtyHive event marketing platform allowed Alex and the sellers to expose the property to a global audience in addition to having range pricing displayed. Buyers who may have been deterred from making an offer too far from the original list price were encouraged to submit offers by seeing this range pricing and it helped the sellers realize the true market value of their home.

In total the home was listed for 442 days before it was added to the RealtyHive platform. After that, it only took 99 days to receive an accepted offer that met the sellers’ needs.

Do you have a property that could benefit from the RealtyHive platform? Learn more by click here!

wooded forest land

How to Write Quality Listing Descriptions for Forest Land

Writing a description for a plot of vacant land can be trickier than writing descriptions for other types of real estate. With a home there are a lot of features to mention, basics like number of rooms and floors, amenities and upgrades like security systems and pools, and when all else fails you can fall back on good photos to really help your property stand out. When you have vacant land, it’s a whole new ballgame. Unless the land features some amazing views, you will be heavily relying on a stellar description–lest your whole listing be based on photos of empty fields or dense trees. Here’s how to make your forest land listings shine!

As with any listing you’re needing to write a description you’ll want to start by listing the features of the property.

  • Great hunting land
  • Next to Shawano Lake
  • Paved road access
  • Power at the road
  • Access at two spots (can access hunting stands based on wind directions)
  • Walking trails
  • Close snowmobile trails, other lakes and rivers
  • Managed Forest Law
  • Mix of old growth trees, oak and conifer swamp land
  • Old foundation near road

 
Make sure to consider possible uses. Is this land buildable? Zoned for commercial, residential, or recreational? While there’s nothing there now, you’ll want to advertise the property in a way that will speak to the most likely buyer.

With the features listed above, you can begin to form a picture of what this property is like. Use this to start to string together a story. With home or building listings you want to be concise and keyword heavy, but with land you get to be a little more poetic.

Country living and hunter’s paradise within a stone’s throw of the popular Shawano Lake. This property is the perfect location for the active outdoorsman or nature enthusiast. Land has old growth hardwood and cedar swamp areas–just the type of place you envision those trophy Whitetails hiding out. With paved road access to the land from two separate entry points and walking trails throughout, you’ll be able to avoid detection while you slip into your hunting stand or blind.
 
This property is conveniently located from Shawano, Green Bay, and Appleton, Wisconsin– perfect for day trips, but a small residence is able to be constructed on a pre-existing foundation near the road to suit your lodging needs. When you’re not hunting, you’ll find excellent fishing, ATV and Snowmobile trails in the area making this a haven for year-round recreation.

You’ll also want to know about any potential incentives with this property. In some states or regions, the Department of Natural Resources has programs that incentivize landowners to selectively manage their forest and wildlife populations, and these programs can mean tax incentives for owners and purchasers. If the property is part of a managed forest land program currently, there may be a reapplication or transfer forms that will need to be filled out by the buyer.

Bonus Tip

Selling land can be very exciting, but also a test of your marketing skills. Having a great description, quality photos or videos, and knowing the right platforms to share your information on will help you achieve selling success.