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Contingencies and House Offers: What You Need to Know

Just like everyone talks about the excitement of college but not the uncomfortable dorm beds, just like people say they had a “great time” at Thanksgiving but skip the part where Aunt Tonya said the government was spying on her, contingencies are an often unmentioned—but highly important—part of the home buying process.

Except unlike those aforementioned scenarios, contingencies are a good thing. They protect you in the process of buying a home, which is likely the biggest financial investment you’ll make in your lifetime. Take a look at how contingent offers on a house work!

Types of Contingencies

Getting your offer accepted feels amazing, but before you officially seal the deal,, you want to make sure you’ve covered your bases. There are three main types of contingencies that people include in their written offer:

Financing

Pre-approval on a loan does not guarantee approval for on your actual loan application. The bank might not agree with the house you chose, or their appointed appraiser might find the home’s value at less than what you’re asking to borrow. If you include this contingency into your offer, you’ll be able to back out of the contract.

Home Inspection

Home inspections examine the condition of a property and inform you of any issues. They happen after your offer is accepted, which is why you want to make the sale contingent on the inspection results. Minor bathroom fixes may only be $100 or so; cracks in the foundation are another story.

If you don’t include inspection contingencies in your offer, you’re agreeing to accept the home as-is. This adds risk to your investment—you could end up spending thousands on previously unnoticed repairs. However, people who invest in real estate and flip houses purposely accept a home as-is so that they can close faster and start renovating. 

Needless to say, you have options with home inspections when making a contingent offer on a house. The best thing you can do is to make this contingency decision with intention and in alliance with your needs.

Home Sale

First-time property owners won’t have to worry about this one, but it’s good to know all the same. If you currently own a house and are worried about it selling in time for closing, make a contingency that buying a new house depends on the sale of your existing home. But be wary of this contingency—today’s market is highly competitive. Your offer could be rejected if a home sale contingency is in place.

Writing Contingencies

There’s a delicate balance to writing contingencies in your offer. On the one hand, you want to protect yourself as you move forward with this massive investment. On the other, your contingencies (depending on what they are) could leave your letter of offer repeatedly rejected.

Sellers may get several offers; they may even get dozens. You’ll want your offer to stand out, but you won’t want to compromise your finances in the process.

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That’s the great thing about working with RealtyHive. Sellers don’t have to worry about contingencies when selling at a time-limited event, and can even end up with more offers. Look for your next home or sell your current one with RealtyHive. We’ll help you navigate!

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Event Marketing: A New Tool for the Trade

Read this next sentence and tell me if it sounds familiar. Lately, when you get a listing for a modestly-sized, fairly priced home and before you know it you get SO much interest, you can barely add it to your MLS before you start receiving offers– some even above list price. But when it comes to your commercial listings, vacation homes, or even some residential properties, for whatever reason, some properties just sit. And sit. And sit. Your sellers start to get restless, your listing expiration is coming up, and you’ve already considered a price reduction. What are you to do? Sure, almost everything will sell if you wait long enough, but that’s not the strategy that will make your sellers happy, after all, they’re ready to sell, not wait for some time in the eventual future. This is where event marketing can help.

What is event marketing?

Event marketing is an online auction marketing strategy that helps properties rise above the noise and clutter of traditionally marketed listings and grab the attention of potential buyers. Once an interested buyer becomes aware of the property, a genuine sense of urgency develops due to the auction format. Since there is a specific time and date assigned to obtain this “deal”, buyers have to act. This sense of urgency typically creates a very competitive bidding environment. Whether it’s at the online event or at any time prior to the event. In many cases, properties can sell prior to the event if the potential buyer’s offered “pre-auction” bid entices the seller to remove the property prior to the scheduled online event.

Advantages of Event Marketing for Real Estate

Increased exposure on a global level

It used to be that home buyers usually lived near the area they were buying. With the advent of telecommuting and increased globalization, buyers can come from anywhere in the world these days. In fact, according to the National Association of Realtors, foreign buyers closed on $135 billion worth of residential US real estate between April 2016 and March 2017. This is why online marketing is so important. Sure, a potential buyer could find your listing from your local MLS’s website, but why leave it to that? Using an event marketing platform exposes your property to a global audience, at no cost to you, the agent. Additionally, you can use it to generate more interest (and more offers) on your listing from all over the world.

Alternative to Price Reduction

One of the hardest subjects to tackle with your sellers has got to be the price reduction talk. Your sellers are emotionally and financially invested in their home. For this reason, it can be hard to convince them that it is not worth the price they’d like to ask for it–especially if they’re looking to sell quickly. While having hard facts can help with this discussion, for example talking them through what similar homes in their area have recently sold for, it doesn’t always go well.

Using an event marketing platform allows homes to have a lower suggested opening bid than current list price to attract more buyers. Yet, it allows the sellers to remain in control of the actual sale price. For example, a home can be listed at $390,000 with an opening bid of $290,000. If the seller receives a high bid of $350,000 they have the choice to accept the bid and move forward with the sale (after all, a bird in the hand is worth two in the bush), or reject the bid and start the process again.

The advantage of taking a property to auction in this method is twofold. On one hand a lower opening bid attracts more attention, more attention creates competition, and competition ultimately raises the price. On the other hand, this method can help determine the true value of a property. If a seller is receiving offers that are tens of thousands of dollars less than asking price, they may see the property is overpriced for the current market conditions.

Tool for Listing Extension

One of the most difficult parts of being a real estate agent is having your clients see the value of the service you provide. Sites such as Zillow assist sellers with by owner sales and a hot housing market. This leaves many clients wondering what you are doing that they couldn’t themselves (hint: a lot, but that’s a subject for another day). One of the advantages of event marketing is that it is another tool in your arsenal to extend your listing. You can go to your clients with this new and innovative process to help gain exposure and increase activity for their home. Interested in getting started with event marketing? Whether its commercial buildings or vacant land. Luxury homes or the Caribbean islands. RealtyHive has the experience and tools you need to move your listings through its event marketing platform. Click here to learn more or get started today!