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RealtyCast Global #6: Innovative Strategies for Buying Property in Italy with Piero Lorenzo

RealtyCast Global #6: Innovative Strategies for Buying Property in Italy with Piero Lorenzo

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Welcome to episode #6 of RealtyCast Global – a global connection to all things real estate, hosted by Hugh Gilliam, president of Global Property Pros.

The allure of Italian real estate has been a longstanding fascination for international investors, with its rich culture, exquisite cuisine, stunning landscapes, and historically significant architecture. The latest episode of RealtyCast Global delves into this captivating market, with seasoned real estate professional Piero Lorenzo providing invaluable insights and innovative strategies for buying property in Italy.

Lorenzo, who boasts a blend of Californian and Italian expertise, introduces a unique perspective of merging Italian and American real estate tactics. His revolutionary approach has proven to be a game changer for international buyers seeking Italian properties. Lorenzo’s strategies enable investors to immerse themselves in Italy’s captivating lifestyle while earning passive income via short-term rentals.

One might find it hard to believe that you can purchase an Italian property without setting foot in it. Yet, Lorenzo confirms that this innovative strategy has been a hit during the pandemic, allowing buyers to secure their dream properties from the comfort of their homes. He assures listeners that every aspect of these unseen property transactions is handled with caution, resulting in happy and satisfied clients once they finally set foot in their Italian homes.

The podcast episode also explores the nuances of property pricing and investment potential across Italy’s diverse regions. Lorenzo showcases a range of listings, from a fully furnished property in Umbria for $120,000, a two-bedroom apartment in Sardinia for $180,000, to a stunning apartment in Lake Como for $315,000. He mentions the potential for Airbnb rentals, adding that one of his clients has already found success with this approach in Sardinia.

In an intriguing segment of the episode, Lorenzo introduces listeners to a remarkable project, “Living the Italian Way.” This venture offers a distinctive fusion of sustainable apartments and an authentic Italian lifestyle experience. The properties, set in beautiful areas like Montepulciano, Palermo, and Salento, are designed to be environmentally sustainable and help the buyer integrate into the local community. Moreover, they can be purchased using the rent-to-buy formula, making them an attractive investment option.

Looking ahead, Lorenzo predicts a stable market for Italian real estate in the coming years. He expects price increases in areas with high demand for second homes, but notes that the overall market remains an attractive investment opportunity. His in-depth knowledge and passion for Italian real estate shine through, making this episode a treasure trove of information for anyone considering an investment in this market.

Overall, the episode presents a compelling case for investing in Italian real estate. With Lorenzo’s expert guidance, insider knowledge, and innovative strategies, the dream of owning an Italian property seems more achievable than ever. His insights not only demystify the process of buying property in Italy but also illuminate the potential for passive income and an enriching lifestyle experience. Whether you’re a seasoned investor or just starting your property journey, this episode is sure to provide you with valuable insights into the Italian real estate market.

Make sure to listen to other episodes of RealtyCast Global.

For real estate agents looking to expand their business internationally, expose existing listings to a global pool of buyers, and connect with new clients, check out Global Property Pros.

For Property Buyers & Sellers seeking assistance in the international market, check out RealtyHive’s property marketing solutions.

SUBSCRIBE to the RealtyCast Podcast to be notified when new RealtyCast Global episodes air:

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About the Guest – Piero Lorenzo:

Piero was born and raised in lovely Tropea, Calabria. He lived in Florence for 21 years, where he was a Real Estate Broker for 13 years. In 2015 he and his wife moved to Santa Cruz, California (USA). 

Piero has been a California Realtor since May 2015.  In 2017, he received his California Broker license and is now Broker-Owner of  Lorenzo International Real Estate. In April 2021, he became an American citizen, so he now proudly has dual citizenship: Italian and U.S.A.

He lives in California but travels to Italy for long periods with his family at least twice yearly (totaling 3-4 months per year). In this way, he lives in two worlds, which also helps his family’s quality of life because they receive the best aspects of both countries, cultures, customs, etc.

Living on two continents, North America and Europe is the best gift you can give yourself – for your mind, culture, and well-being.

Piero’s website: www.pierolorenzorealtor.com

Connect with Piero on LinkedIn: https://www.linkedin.com/in/pierolorenzo/

Follow Piero on Facebook: https://www.facebook.com/lorenzorealestate.us/

About the host – Hugh Gilliam:

Hugh Gilliam co-owned a national transportation company, created a land development business, and worked as a general contractor in residential and commercial construction for over two decades. Hugh also co-founded an international distribution company and successfully negotiated and contracted with 135 sales representatives in the United States, Canada, France, Brazil, Japan, and the Netherlands.

Today, Mr. Gilliam is affiliated with RealtyHive, LLC where he serves as Director of International Real Estate and President of Global Property Pros. His duties include involvement in commercial and residential transactions, plus promoting marketing systems and lead generation platforms.

He is also co-founder of the luxury digital magazine, DOORWAYS INTERNATIONAL, powered by RealtyHive, which serves as a platform for Brokers and Buyers throughout 70 countries.

Hugh’s Designations Include:

  • Certified Luxury Home Marketing Specialist
  • Certified Distressed Property Export
  • Certified International Property Specialist
  • Certified International Investment & Immigration Specialist
  • Transnational Referral Certification

Hugh’s Memberships Include:

  • Georgia Association of REALTORS
  • National Association of REALTORS
  • International Real Estate Federation (FIABCI-USA)
  • Asian Real Estate Association of America

 

nvesting and Living in the Dominican Republic with Randy Chavers

RealtyCast Global #5: Investing and Living in the Dominican Republic with Randy Chavers

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Welcome to episode #5 of RealtyCast Global – a global connection to all things real estate, hosted by Hugh Gilliam, president of Global Property Pros.

In the latest episode of RealtyCast Global, we delve into the potential of Caribbean real estate with seasoned expert Randy Chavers. Not only is this region a tropical paradise, but it also presents lucrative opportunities for property investment and remote work.

Randy shares his intriguing journey of investing in the Dominican Republic, one of the Caribbean’s most vibrant islands. Replete with geographical splendor, a thriving economy, and a strong tourism sector, the Dominican Republic beckons investors from around the world. Randy provides insight into the region’s undeniable charm and potential for profit, making it a prime location for real estate investment.

The journey of purchasing a property in the Dominican Republic is distinct. Randy emphasizes the importance of finding a reputable real estate broker and attorney. Although the process may seem daunting to some, especially those accustomed to title companies, Randy assures listeners that the Dominican Republic has an excellent system of recording properties, making the purchasing process seamless and secure.

One of the highlights of the episode is when Randy sheds light on the digital wave sweeping across the Caribbean. With the availability of Wi-Fi and the rise of convenient communication channels like WhatsApp, the Caribbean has transformed into an ideal destination for remote work. Randy also points out the prevalence of the English language in the region, making it even more appealing for international remote workers.

Living in the Caribbean is not just about work; it’s also about enjoying the high-quality lifestyle it offers. Randy provides a first-hand account of the local amenities available. He speaks highly of the quality schools, medical facilities, and dental care, indicating that living in the Caribbean does not mean compromising on comforts.

Tourism is a significant factor contributing to the Dominican Republic’s economy. Randy gives listeners a sneak peek into the Airbnb rental market, offering insights on tourist preferences and the allure of the North Shore. With an international airport in close proximity and a growing number of visitors each year, the Dominican Republic presents a prime opportunity for Airbnb rentals.

Investing in Caribbean real estate, particularly in the Dominican Republic, is a strategic move. It’s not just about owning a piece of paradise; it’s also about tapping into a region brimming with growth potential. With a steady increase in its Gross Domestic Product and a rising number of tourists, the Dominican Republic presents a promising future for investors.

This episode of RealtyCast Global offers an in-depth look at Caribbean real estate from an investor’s perspective. From property investment to remote work opportunities, Randy Chavers shares valuable insights that will inspire listeners to explore the possibilities in this vibrant region.

Whether you’re a seasoned investor or a beginner, this episode is a must-listen if you’re considering making a move in the Caribbean real estate market. It’s not just about investing in property; it’s about investing in a lifestyle and a future filled with potential. So, step into the world of Caribbean real estate with us, and you might just find your next big investment.

Make sure to listen to other episodes of RealtyCast Global.

For real estate agents looking to expand their business internationally, expose existing listings to a global pool of buyers, and connect with new clients, check out Global Property Pros.

For Property Buyers & Sellers seeking assistance in the international market, check out RealtyHive’s property marketing solutions.

SUBSCRIBE to the RealtyCast Podcast to be notified when new RealtyCast Global episodes air:

Apple Podcasts

Spotify

iHeartRadio

Google Podcasts

About the Guest – Randy Chavers:
Randy Chavers has 36 years of experience in real estate as an agent, broker-owner, managing broker for major franchises, and executive-level positions in real estate-specific Internet companies. 

Unique skill set combines award-winning performance in brokerage operations management with practical application of Internet strategies for real estate agents and brokers. 

Former Managing Director for Coldwell Banker Island Affiliates, a major franchise covering all Caribbean Islands and Western Atlantic including Bermuda. Licensed Real Estate Broker in Georgia and Florida.

Connect with Randy on LinkedIn: https://www.linkedin.com/in/randychavers

Contact Randy at: randy@randychavers.com

About the host – Hugh Gilliam:

Hugh Gilliam co-owned a national transportation company, created a land development business, and worked as a general contractor in residential and commercial construction for over two decades. Hugh also co-founded an international distribution company and successfully negotiated and contracted with 135 sales representatives in the United States, Canada, France, Brazil, Japan, and the Netherlands.

Today, Mr. Gilliam is affiliated with RealtyHive, LLC where he serves as Director of International Real Estate and President of Global Property Pros. His duties include involvement in commercial and residential transactions, plus promoting marketing systems and lead generation platforms.

He is also co-founder of the luxury digital magazine, DOORWAYS INTERNATIONAL, powered by RealtyHive, which serves as a platform for Brokers and Buyers throughout 70 countries.

Hugh’s Designations Include:

  • Certified Luxury Home Marketing Specialist
  • Certified Distressed Property Export
  • Certified International Property Specialist
  • Certified International Investment & Immigration Specialist
  • Transnational Referral Certification

Hugh’s Memberships Include:

  • Georgia Association of REALTORS
  • National Association of REALTORS
  • International Real Estate Federation (FIABCI-USA)
  • Asian Real Estate Association of America

How to Market Your International Property

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What do cooking, painting, decorating, outfit planning, and real estate marketing all have in common? They all are proof that the devil is in the details. 

While we could talk about the details of accessorizing outfits or line movement in art, we’ll stick to what we know best. Because while marketing an international property might seem the same as marketing a domestic one, you’re about to find out how the details make these two selling situations drastically different.

Detail #1: Vernacular is very important.

Thinking of buying a house and renting out bedsits? Do you need a letting agent or a barrister to do so?

While bedsits (single-occupancy rooms) and barristers (lawyers) are U.K. English words, it goes to show that language differs a lot — even across English-speaking countries. For this reason, it’s essential to know the lingo that your international buying audience uses and searches for.

Here are some tips to ensure your listing is linguistically accurate:

  • Measuring units: Convert to metric or imperial measurements when necessary (or consider using both if your buying audience is also international).
  • Use outside resources: Find websites with real estate glossaries specific to a region or talk to someone local who has great insight.
  • Keep it simple: Sometimes it still makes sense to list in English even if your buying audience doesn’t speak American English. If that’s the case, avoid lengthy and descriptive text — a text is considered difficult to read even when a person understands 98% of the words. When potential buyers can’t understand what you’re writing, they’re much more likely to give up on your listing.

Detail #2: Pictures are priceless.

Most of the time, international properties are not sold to locals but to buyers living outside of the region or country. When traveling takes hours or even days, you need knockout, professional photos that show buyers this property is worth the trip. 

With that in mind, honesty is crucial. If your property is further from the beach but your listing makes it seem closer, you’ll turn off potential buyers. Make sure photos accurately depict your property so that potential buyers know what to expect when they visit.

Detail #3: Amp up amenities.

This Dubai condo certainly has some brag-worthy amenities.

This detail is definitely a real estate marketing tip that transcends borders. Everyone wants to know what your property has to offer! Is your house walking distance to downtown? Does it come with a pool? Are the views sensational? Is the bathroom newly remodeled with a to-die-for shower? Every property has its own unique benefits — use photos and your listing to make these benefits both enticing and clear.

You might want to downplay the less-than-stellar aspects of your property (HOA fees, anyone?) but being upfront is essential. If a potential buyer feels like something is sprung on them, they’ll most likely back out. Honesty is always the best policy.

Detail #4: Web presence is powerful.

While very rare, it is possible to get away with a newspaper ad or sign out front for a domestic real estate listing. However, we can’t emphasize enough that a web listing is virtually necessary for marketing your property. This becomes even more true with international real estate marketing — you will likely never sell an international property without an online listing.

But this is where it gets tricky. Since sites like Zillow don’t list internationally, how can you get your overseas property out there? 

RealtyHive is the answer. We offer marketing and international listings to get your property the attention it needs. And since we always list international properties, we have the marketing skills you’re looking for. Sell with RH today!

International Property Marketing Options

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Whether it’s a 5-bedroom condo in the Bahamas or luxury apartment in Panama, investing in international real estate certainly has its benefits. Access to beaches or mountains, indescribable cuisine and culture, what’s not to love? 

While owning an international property is great, things can get complicated when it’s time to sell. RealtyHive explores your international property marketing options to make selling easier.

Local Marketing

house for sale sold right price

What it Entails: Advertising in a local newspaper, putting up a “For Sale” sign, word of mouth.

Local marketing isn’t the go-to marketing strategy for US properties, and this is all the more true for international luxury real estate. The market you’re likely trying to target will be big spenders who can afford such a property. In many countries where the cost of living is substantially lower, local marketing will not attract a buying audience and your property won’t sell.

Online Marketing

Online marketing can be broken down into two sections: real estate databases and self-marketing.

Self-Marketing

What it Entails: Using social media (such as Facebook, and Facebook Marketplace), and building your own website.

Screenshot of Facebook Marketplace, showing homes for sale

While self-marketing isn’t the best and most efficient solution, it at least reaches a wider audience than local marketing. However, you’re usually only reaching people you already know or who are in your area. Building your own site will require tons of marketing, SEO, and paid ads to help it rank to the point of being successful. This can take months or longer to get the international real estate traction you’re looking for.

Real Estate Databases

What it Entails: Listing your property with a site like Zillow or Trulia.

Screenshot of Trulia, a real estate database's website

These databases are popular for many FSBO home sellers but do not sell internationally. The IMLS is a site that works with international real estate, but as of 2019, it’s not a secure site; it tries to piggyback off of safer, domestic MLS sites. In the era of constant data breaches and privacy threats, you don’t want to risk your online security when trying to sell.

RealtyHive: An International Real Estate Solution

Banner with white man standing in front of house with text "Buy. Sell. RealtyHive."

Where other online real estate databases fail to reach the international market, RealtyHive checks all the boxes. Here’s what you can expect when marketing with our international real estate site:

  • Exposure: We’ll cast a wide net to improve your selling opportunities.
  • Security: You won’t be transferred to some third-party site that could threaten your privacy.
  • Experience: We specialize in international properties more than any other online database.
  • Marketing: We provide the online marketing your property needs—you won’t have to lift a finger.
  • Pay-for-Success Model: Work with us and there’s no sale? You pay nothing!

Set your international property up for success with RealtyHive. Contact our global real estate company to get started!