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RealtyCast Global #9 Mastering Currency Exchange for International Property Investment with Christian Assal

RealtyCast Global #9: Mastering Currency Exchange for International Property Investment with Christian Assal

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Welcome to episode #9 of RealtyCast Global – a global connection to all things real estate, hosted by Hugh Gilliam, president of Global Property Pros.

When it comes to international property investment, the importance of understanding currency exchange cannot be overstated. RealtyCast Global’s latest episode featuring Christian Assal from Currencies Direct offers an in-depth look at how foreign exchange markets can be the deciding factor between success and failure in real estate investments abroad.

Christian Assal brings to light the often-overlooked aspect of foreign property investment – the exchange rate. He explains how choosing a specialized foreign exchange company over traditional banks could result in significant savings. This is particularly crucial given that currency exchange rates are influenced by a multitude of factors including interest rates, economic data, and geopolitical events.

As the global economy continues to evolve, so too does the landscape of investing. The episode delves into the unpredictable nature of the foreign exchange market, especially following impactful economic events like the recent surge in lumber prices. Christian provides strategic advice on managing currency exposure through methods such as diversification and hedging, highlighting the importance of aligning investment risks with one’s personal risk tolerance.

The podcast doesn’t shy away from the latest hot topic in the investment world – cryptocurrencies. Christian discusses the volatility of Bitcoin’s value and the potential dangers of making emotional investment decisions. The episode also makes bold predictions about the evolution of online trading platforms, mobile app innovations, and the pivotal role of blockchain technology in ushering in a financial revolution.

Furthermore, the conversation takes a turn towards regulatory futures, stressing the significance of staying informed on current events to make educated decisions in foreign exchange investments. This insight is particularly valuable for those looking to capitalize on the shifts in the digital investment landscape.

Christian Assal’s expertise shines through as he discusses how Currencies Direct provides competitive rates and faster delivery times, saving clients considerable amounts of money on currency conversions. The company’s focus on undercutting traditional banking fees presents a compelling case for investors to reconsider their approach to international fund transfers.

The podcast wraps up with a discussion on the future of foreign exchange and investing, emphasizing the need for regulatory compliance in the cryptocurrency space and the continued advancement of trading tools and security measures. Christian’s bullish outlook on the future of investment platforms and blockchain technology promises exciting times ahead for global investors.

Overall, the episode serves as a comprehensive guide for anyone looking to navigate the complex world of currencies and international property investment. It underscores the critical role of currency exchange knowledge in maximizing investment returns and offers a roadmap for investors to thrive in the digital era.

Make sure to listen to other episodes of RealtyCast Global.

For real estate agents looking to expand their business internationally, expose existing listings to a global pool of buyers, and connect with new clients, check out Global Property Pros.

For Property Buyers & Sellers seeking assistance in the international market, check out RealtyHive’s property marketing solutions.

SUBSCRIBE to the RealtyCast Podcast to be notified when new RealtyCast Global episodes air:

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About the Guest – Christian Assal:

Christian Assal is the Business Development Executive with Currencies Direct.  Currencies Direct is a premier option for your clients to exchange their currency securely and effortlessly.  We assist foreign buyers and sellers by offering them far better rates of exchange than they receive from their bank when making transfers, we have multiple routes for your clients to choose from when transferring their now secure exchange, with of course one of the top foreign exchange firms in the industry to ensure risk mitigation.

This provides an additional service you can offer your clients, and even better, we allow you and your clients to keep their focus on the excitement of buying a beautiful property, all the while knowing that Currencies Direct has the transfers handled throughout from the first contact until the close. Your clients can always speak with me and ask any questions all along the way.

In addition, we have an affiliate partner program that is designed specifically for agents like you and is free for you and your team.  The program enables your clients to take advantage of our exchange rates saving them large amounts of money when transferring funds internationally.  We can manage and update you and your client on the entire payment process from first contact to close, and provide you and title companies transfer confirmations, all while ensuring your clients receive the best exchange rates.   We also offer optional RESPA-approved referral fees for introductions to clients who utilize our services if that is something you are interested in. 

Connect with Christian on LinkedIn: https://www.linkedin.com/in/chrisassal

Contact Christian: christian.assal@currenciesdirect.com

About the host – Hugh Gilliam:

Hugh Gilliam co-owned a national transportation company, created a land development business, and worked as a general contractor in residential and commercial construction for over two decades. Hugh also co-founded an international distribution company and successfully negotiated and contracted with 135 sales representatives in the United States, Canada, France, Brazil, Japan, and the Netherlands.

Today, Mr. Gilliam is affiliated with RealtyHive, LLC where he serves as Director of International Real Estate and President of Global Property Pros. His duties include involvement in commercial and residential transactions, plus promoting marketing systems and lead generation platforms.

He is also co-founder of the luxury digital magazine, DOORWAYS INTERNATIONAL, powered by RealtyHive, which serves as a platform for Brokers and Buyers throughout 70 countries.

Hugh’s Designations Include:

  • Certified Luxury Home Marketing Specialist
  • Certified Distressed Property Export
  • Certified International Property Specialist
  • Certified International Investment & Immigration Specialist
  • Transnational Referral Certification

Hugh’s Memberships Include:

  • Georgia Association of REALTORS
  • National Association of REALTORS
  • International Real Estate Federation (FIABCI-USA)
  • Asian Real Estate Association of America
RealtyCast Global #8 Madrid Real Estate Market & Spanish Culture with Antonio Barbosa

RealtyCast Global #8: Madrid’s Real Estate Market & Spanish Culture with Antonio Barbosa

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Welcome to episode #8 of RealtyCast Global – a global connection to all things real estate, hosted by Hugh Gilliam, president of Global Property Pros.

Madrid, Spain, is not just a city; it’s a way of life—a blend of rich history, vibrant culture, and a dynamic real estate market. Navigating this market requires a nuanced understanding, something that Antonio Barbosa, a seasoned real estate professional from Infinite Solutions in Portugal, offers in abundance. In the latest podcast episode, Antonio is back and delves deep into the heart of Spain’s capital, offering an expert guide to those looking to call this lively city home.

The allure of Madrid is multifaceted, with its strategic central location and distinct seasons creating a living experience that is both vibrant and varied. This diversity extends to the real estate market, where the priorities of urban dwellers—lifestyle, work, and education—contrast with the laid-back coastal life sought by many. Antonio explains that, in Madrid, clients often look for properties that serve as more than just holiday homes; they are looking for places that enhance their quality of life, support their professional aspirations, and provide access to top-tier education.

However, the process of buying property in Madrid is markedly different from that in the U.S. The absence of title companies and escrow, the role of notaries, and the nuances of securing loans as a foreigner are all parts of the complex tapestry that buyers must navigate. Antonio provides invaluable insights into the financial aspects, such as the influence of the Central European Bank on interest rates and the possibilities for foreigners to obtain loans for property purchases in Spain.

The conversation then shifts to the importance of finding the right community, a key element for a smooth transition into a new life abroad. Whether it’s for retirees or families, understanding the local social fabric is essential. Antonio’s advice is not just theoretical; he shares practical steps for connecting with the right people and leveraging referrals, easing the integration process for newcomers to regions like Portugal and Spain.

The podcast episode doesn’t just offer advice; it paints a picture of Spanish life that goes beyond the bricks and mortar of real estate. Discussions about the cultural significance of siestas, tapas, and the Spanish approach to meals and social gatherings offer a taste of what it means to truly live in Madrid. Antonio’s passion for the city is evident as he discusses the local cuisine, the significance of sports—particularly football—and the factors that make Spain a safe and desirable destination for expatriates.

For anyone considering the leap to Spain or Portugal, the episode with Antonio is not just a must-listen—it’s a gateway to understanding the essence of Spanish living. His insights serve as a compass, guiding listeners through the labyrinth of Spanish real estate and the rich tapestry of its social traditions. With a focus on integration, community, and embracing the Spanish lifestyle, the episode is a treasure trove of information for those ready to embark on a new adventure in the vibrant landscape of Madrid.

In conclusion, Antonio Barbosa’s discussion on Madrid’s real estate and cultural wonders is a comprehensive guide for anyone looking to plant roots in Spain. With his expertise, listeners are equipped to navigate the intricacies of the Spanish property market and embrace the full spectrum of life in one of Europe’s most enchanting cities.

The world of US immigration may be intricate, but with the right guidance and understanding, it is not an insurmountable challenge. Tune into this episode of RealtyCast Global to gain an enlightening understanding of US immigration and its impact on the real estate industry, as shared by one of America’s leading immigration attorneys, Karen Weinstock.

Make sure to listen to other episodes of RealtyCast Global.

For real estate agents looking to expand their business internationally, expose existing listings to a global pool of buyers, and connect with new clients, check out Global Property Pros.

For Property Buyers & Sellers seeking assistance in the international market, check out RealtyHive’s property marketing solutions.

SUBSCRIBE to the RealtyCast Podcast to be notified when new RealtyCast Global episodes air:

Apple Podcasts

Spotify

iHeartRadio

Google Podcasts

About the guest – Antonio Barbosa:

António Barbosa is a REALTOR® living in Portugal and with more than 20 years of experience in Real Estate. He will tell you that he doesn’t sell homes; He fulfills lifestyle dreams. He’s a charming man with the most disarming smile who makes friends wherever he goes. If you are not his friend, it’s because he hasn’t met you yet!

He prides himself in being part of the decision of more than 500 families making Portugal their new home. In addition, He considers his biggest achievements in life the personal and business relationships he built, which led to long-lasting friendships not only with his esteemed clients but also amongst his distinguished colleagues!!!

He’s happiest helping people to find a home or wealth investment property in Portugal or worldwide. His company name is “Infinite Solutions”, and it’s a perfect name because he’s not problem-oriented, he’s all about solutions.  

He’s also a world traveler and foodie, so if you need a solution of where to go for dinner, on vacation, or where to buy your next lifestyle property, he’s your person! He speaks fluent Portuguese, English, and Spanish.

Antonio is a proud Member of FIABCI-USA as well as NAR® and holds the CRS® / CIPS® and ABR® designations.

Antonio’s website: https://www.infinite-solutions.pt/

Connect with Antonio on LinkedIn: https://www.linkedin.com/company/infinite-solutions-by-antonio-barbosa/

Contact Antonio: antonio.infinitesolutions@gmail.com

About the host – Hugh Gilliam:

Hugh Gilliam co-owned a national transportation company, created a land development business, and worked as a general contractor in residential and commercial construction for over two decades. Hugh also co-founded an international distribution company and successfully negotiated and contracted with 135 sales representatives in the United States, Canada, France, Brazil, Japan, and the Netherlands.

Today, Mr. Gilliam is affiliated with RealtyHive, LLC where he serves as Director of International Real Estate and President of Global Property Pros. His duties include involvement in commercial and residential transactions, plus promoting marketing systems and lead generation platforms.

He is also co-founder of the luxury digital magazine, DOORWAYS INTERNATIONAL, powered by RealtyHive, which serves as a platform for Brokers and Buyers throughout 70 countries.

Hugh’s Designations Include:

  • Certified Luxury Home Marketing Specialist
  • Certified Distressed Property Export
  • Certified International Property Specialist
  • Certified International Investment & Immigration Specialist
  • Transnational Referral Certification

Hugh’s Memberships Include:

  • Georgia Association of REALTORS
  • National Association of REALTORS
  • International Real Estate Federation (FIABCI-USA)
  • Asian Real Estate Association of America
RealtyCast Global #6: Innovative Strategies for Buying Property in Italy with Piero Lorenzo

RealtyCast Global #6: Innovative Strategies for Buying Property in Italy with Piero Lorenzo

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Welcome to episode #6 of RealtyCast Global – a global connection to all things real estate, hosted by Hugh Gilliam, president of Global Property Pros.

The allure of Italian real estate has been a longstanding fascination for international investors, with its rich culture, exquisite cuisine, stunning landscapes, and historically significant architecture. The latest episode of RealtyCast Global delves into this captivating market, with seasoned real estate professional Piero Lorenzo providing invaluable insights and innovative strategies for buying property in Italy.

Lorenzo, who boasts a blend of Californian and Italian expertise, introduces a unique perspective of merging Italian and American real estate tactics. His revolutionary approach has proven to be a game changer for international buyers seeking Italian properties. Lorenzo’s strategies enable investors to immerse themselves in Italy’s captivating lifestyle while earning passive income via short-term rentals.

One might find it hard to believe that you can purchase an Italian property without setting foot in it. Yet, Lorenzo confirms that this innovative strategy has been a hit during the pandemic, allowing buyers to secure their dream properties from the comfort of their homes. He assures listeners that every aspect of these unseen property transactions is handled with caution, resulting in happy and satisfied clients once they finally set foot in their Italian homes.

The podcast episode also explores the nuances of property pricing and investment potential across Italy’s diverse regions. Lorenzo showcases a range of listings, from a fully furnished property in Umbria for $120,000, a two-bedroom apartment in Sardinia for $180,000, to a stunning apartment in Lake Como for $315,000. He mentions the potential for Airbnb rentals, adding that one of his clients has already found success with this approach in Sardinia.

In an intriguing segment of the episode, Lorenzo introduces listeners to a remarkable project, “Living the Italian Way.” This venture offers a distinctive fusion of sustainable apartments and an authentic Italian lifestyle experience. The properties, set in beautiful areas like Montepulciano, Palermo, and Salento, are designed to be environmentally sustainable and help the buyer integrate into the local community. Moreover, they can be purchased using the rent-to-buy formula, making them an attractive investment option.

Looking ahead, Lorenzo predicts a stable market for Italian real estate in the coming years. He expects price increases in areas with high demand for second homes, but notes that the overall market remains an attractive investment opportunity. His in-depth knowledge and passion for Italian real estate shine through, making this episode a treasure trove of information for anyone considering an investment in this market.

Overall, the episode presents a compelling case for investing in Italian real estate. With Lorenzo’s expert guidance, insider knowledge, and innovative strategies, the dream of owning an Italian property seems more achievable than ever. His insights not only demystify the process of buying property in Italy but also illuminate the potential for passive income and an enriching lifestyle experience. Whether you’re a seasoned investor or just starting your property journey, this episode is sure to provide you with valuable insights into the Italian real estate market.

Make sure to listen to other episodes of RealtyCast Global.

For real estate agents looking to expand their business internationally, expose existing listings to a global pool of buyers, and connect with new clients, check out Global Property Pros.

For Property Buyers & Sellers seeking assistance in the international market, check out RealtyHive’s property marketing solutions.

SUBSCRIBE to the RealtyCast Podcast to be notified when new RealtyCast Global episodes air:

Apple Podcasts

Spotify

iHeartRadio

Google Podcasts

About the Guest – Piero Lorenzo:

Piero was born and raised in lovely Tropea, Calabria. He lived in Florence for 21 years, where he was a Real Estate Broker for 13 years. In 2015 he and his wife moved to Santa Cruz, California (USA). 

Piero has been a California Realtor since May 2015.  In 2017, he received his California Broker license and is now Broker-Owner of  Lorenzo International Real Estate. In April 2021, he became an American citizen, so he now proudly has dual citizenship: Italian and U.S.A.

He lives in California but travels to Italy for long periods with his family at least twice yearly (totaling 3-4 months per year). In this way, he lives in two worlds, which also helps his family’s quality of life because they receive the best aspects of both countries, cultures, customs, etc.

Living on two continents, North America and Europe is the best gift you can give yourself – for your mind, culture, and well-being.

Piero’s website: www.pierolorenzorealtor.com

Connect with Piero on LinkedIn: https://www.linkedin.com/in/pierolorenzo/

Follow Piero on Facebook: https://www.facebook.com/lorenzorealestate.us/

About the host – Hugh Gilliam:

Hugh Gilliam co-owned a national transportation company, created a land development business, and worked as a general contractor in residential and commercial construction for over two decades. Hugh also co-founded an international distribution company and successfully negotiated and contracted with 135 sales representatives in the United States, Canada, France, Brazil, Japan, and the Netherlands.

Today, Mr. Gilliam is affiliated with RealtyHive, LLC where he serves as Director of International Real Estate and President of Global Property Pros. His duties include involvement in commercial and residential transactions, plus promoting marketing systems and lead generation platforms.

He is also co-founder of the luxury digital magazine, DOORWAYS INTERNATIONAL, powered by RealtyHive, which serves as a platform for Brokers and Buyers throughout 70 countries.

Hugh’s Designations Include:

  • Certified Luxury Home Marketing Specialist
  • Certified Distressed Property Export
  • Certified International Property Specialist
  • Certified International Investment & Immigration Specialist
  • Transnational Referral Certification

Hugh’s Memberships Include:

  • Georgia Association of REALTORS
  • National Association of REALTORS
  • International Real Estate Federation (FIABCI-USA)
  • Asian Real Estate Association of America

 

nvesting and Living in the Dominican Republic with Randy Chavers

RealtyCast Global #5: Investing and Living in the Dominican Republic with Randy Chavers

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Welcome to episode #5 of RealtyCast Global – a global connection to all things real estate, hosted by Hugh Gilliam, president of Global Property Pros.

In the latest episode of RealtyCast Global, we delve into the potential of Caribbean real estate with seasoned expert Randy Chavers. Not only is this region a tropical paradise, but it also presents lucrative opportunities for property investment and remote work.

Randy shares his intriguing journey of investing in the Dominican Republic, one of the Caribbean’s most vibrant islands. Replete with geographical splendor, a thriving economy, and a strong tourism sector, the Dominican Republic beckons investors from around the world. Randy provides insight into the region’s undeniable charm and potential for profit, making it a prime location for real estate investment.

The journey of purchasing a property in the Dominican Republic is distinct. Randy emphasizes the importance of finding a reputable real estate broker and attorney. Although the process may seem daunting to some, especially those accustomed to title companies, Randy assures listeners that the Dominican Republic has an excellent system of recording properties, making the purchasing process seamless and secure.

One of the highlights of the episode is when Randy sheds light on the digital wave sweeping across the Caribbean. With the availability of Wi-Fi and the rise of convenient communication channels like WhatsApp, the Caribbean has transformed into an ideal destination for remote work. Randy also points out the prevalence of the English language in the region, making it even more appealing for international remote workers.

Living in the Caribbean is not just about work; it’s also about enjoying the high-quality lifestyle it offers. Randy provides a first-hand account of the local amenities available. He speaks highly of the quality schools, medical facilities, and dental care, indicating that living in the Caribbean does not mean compromising on comforts.

Tourism is a significant factor contributing to the Dominican Republic’s economy. Randy gives listeners a sneak peek into the Airbnb rental market, offering insights on tourist preferences and the allure of the North Shore. With an international airport in close proximity and a growing number of visitors each year, the Dominican Republic presents a prime opportunity for Airbnb rentals.

Investing in Caribbean real estate, particularly in the Dominican Republic, is a strategic move. It’s not just about owning a piece of paradise; it’s also about tapping into a region brimming with growth potential. With a steady increase in its Gross Domestic Product and a rising number of tourists, the Dominican Republic presents a promising future for investors.

This episode of RealtyCast Global offers an in-depth look at Caribbean real estate from an investor’s perspective. From property investment to remote work opportunities, Randy Chavers shares valuable insights that will inspire listeners to explore the possibilities in this vibrant region.

Whether you’re a seasoned investor or a beginner, this episode is a must-listen if you’re considering making a move in the Caribbean real estate market. It’s not just about investing in property; it’s about investing in a lifestyle and a future filled with potential. So, step into the world of Caribbean real estate with us, and you might just find your next big investment.

Make sure to listen to other episodes of RealtyCast Global.

For real estate agents looking to expand their business internationally, expose existing listings to a global pool of buyers, and connect with new clients, check out Global Property Pros.

For Property Buyers & Sellers seeking assistance in the international market, check out RealtyHive’s property marketing solutions.

SUBSCRIBE to the RealtyCast Podcast to be notified when new RealtyCast Global episodes air:

Apple Podcasts

Spotify

iHeartRadio

Google Podcasts

About the Guest – Randy Chavers:
Randy Chavers has 36 years of experience in real estate as an agent, broker-owner, managing broker for major franchises, and executive-level positions in real estate-specific Internet companies. 

Unique skill set combines award-winning performance in brokerage operations management with practical application of Internet strategies for real estate agents and brokers. 

Former Managing Director for Coldwell Banker Island Affiliates, a major franchise covering all Caribbean Islands and Western Atlantic including Bermuda. Licensed Real Estate Broker in Georgia and Florida.

Connect with Randy on LinkedIn: https://www.linkedin.com/in/randychavers

Contact Randy at: randy@randychavers.com

About the host – Hugh Gilliam:

Hugh Gilliam co-owned a national transportation company, created a land development business, and worked as a general contractor in residential and commercial construction for over two decades. Hugh also co-founded an international distribution company and successfully negotiated and contracted with 135 sales representatives in the United States, Canada, France, Brazil, Japan, and the Netherlands.

Today, Mr. Gilliam is affiliated with RealtyHive, LLC where he serves as Director of International Real Estate and President of Global Property Pros. His duties include involvement in commercial and residential transactions, plus promoting marketing systems and lead generation platforms.

He is also co-founder of the luxury digital magazine, DOORWAYS INTERNATIONAL, powered by RealtyHive, which serves as a platform for Brokers and Buyers throughout 70 countries.

Hugh’s Designations Include:

  • Certified Luxury Home Marketing Specialist
  • Certified Distressed Property Export
  • Certified International Property Specialist
  • Certified International Investment & Immigration Specialist
  • Transnational Referral Certification

Hugh’s Memberships Include:

  • Georgia Association of REALTORS
  • National Association of REALTORS
  • International Real Estate Federation (FIABCI-USA)
  • Asian Real Estate Association of America

How to Market Your International Property

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What do cooking, painting, decorating, outfit planning, and real estate marketing all have in common? They all are proof that the devil is in the details. 

While we could talk about the details of accessorizing outfits or line movement in art, we’ll stick to what we know best. Because while marketing an international property might seem the same as marketing a domestic one, you’re about to find out how the details make these two selling situations drastically different.

Detail #1: Vernacular is very important.

Thinking of buying a house and renting out bedsits? Do you need a letting agent or a barrister to do so?

While bedsits (single-occupancy rooms) and barristers (lawyers) are U.K. English words, it goes to show that language differs a lot — even across English-speaking countries. For this reason, it’s essential to know the lingo that your international buying audience uses and searches for.

Here are some tips to ensure your listing is linguistically accurate:

  • Measuring units: Convert to metric or imperial measurements when necessary (or consider using both if your buying audience is also international).
  • Use outside resources: Find websites with real estate glossaries specific to a region or talk to someone local who has great insight.
  • Keep it simple: Sometimes it still makes sense to list in English even if your buying audience doesn’t speak American English. If that’s the case, avoid lengthy and descriptive text — a text is considered difficult to read even when a person understands 98% of the words. When potential buyers can’t understand what you’re writing, they’re much more likely to give up on your listing.

Detail #2: Pictures are priceless.

Most of the time, international properties are not sold to locals but to buyers living outside of the region or country. When traveling takes hours or even days, you need knockout, professional photos that show buyers this property is worth the trip. 

With that in mind, honesty is crucial. If your property is further from the beach but your listing makes it seem closer, you’ll turn off potential buyers. Make sure photos accurately depict your property so that potential buyers know what to expect when they visit.

Detail #3: Amp up amenities.

This Dubai condo certainly has some brag-worthy amenities.

This detail is definitely a real estate marketing tip that transcends borders. Everyone wants to know what your property has to offer! Is your house walking distance to downtown? Does it come with a pool? Are the views sensational? Is the bathroom newly remodeled with a to-die-for shower? Every property has its own unique benefits — use photos and your listing to make these benefits both enticing and clear.

You might want to downplay the less-than-stellar aspects of your property (HOA fees, anyone?) but being upfront is essential. If a potential buyer feels like something is sprung on them, they’ll most likely back out. Honesty is always the best policy.

Detail #4: Web presence is powerful.

While very rare, it is possible to get away with a newspaper ad or sign out front for a domestic real estate listing. However, we can’t emphasize enough that a web listing is virtually necessary for marketing your property. This becomes even more true with international real estate marketing — you will likely never sell an international property without an online listing.

But this is where it gets tricky. Since sites like Zillow don’t list internationally, how can you get your overseas property out there? 

RealtyHive is the answer. We offer marketing and international listings to get your property the attention it needs. And since we always list international properties, we have the marketing skills you’re looking for. Sell with RH today!

International Property Marketing Options

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Whether it’s a 5-bedroom condo in the Bahamas or luxury apartment in Panama, investing in international real estate certainly has its benefits. Access to beaches or mountains, indescribable cuisine and culture, what’s not to love? 

While owning an international property is great, things can get complicated when it’s time to sell. RealtyHive explores your international property marketing options to make selling easier.

Local Marketing

house for sale sold right price

What it Entails: Advertising in a local newspaper, putting up a “For Sale” sign, word of mouth.

Local marketing isn’t the go-to marketing strategy for US properties, and this is all the more true for international luxury real estate. The market you’re likely trying to target will be big spenders who can afford such a property. In many countries where the cost of living is substantially lower, local marketing will not attract a buying audience and your property won’t sell.

Online Marketing

Online marketing can be broken down into two sections: real estate databases and self-marketing.

Self-Marketing

What it Entails: Using social media (such as Facebook, and Facebook Marketplace), and building your own website.

Screenshot of Facebook Marketplace, showing homes for sale

While self-marketing isn’t the best and most efficient solution, it at least reaches a wider audience than local marketing. However, you’re usually only reaching people you already know or who are in your area. Building your own site will require tons of marketing, SEO, and paid ads to help it rank to the point of being successful. This can take months or longer to get the international real estate traction you’re looking for.

Real Estate Databases

What it Entails: Listing your property with a site like Zillow or Trulia.

Screenshot of Trulia, a real estate database's website

These databases are popular for many FSBO home sellers but do not sell internationally. The IMLS is a site that works with international real estate, but as of 2019, it’s not a secure site; it tries to piggyback off of safer, domestic MLS sites. In the era of constant data breaches and privacy threats, you don’t want to risk your online security when trying to sell.

RealtyHive: An International Real Estate Solution

Banner with white man standing in front of house with text "Buy. Sell. RealtyHive."

Where other online real estate databases fail to reach the international market, RealtyHive checks all the boxes. Here’s what you can expect when marketing with our international real estate site:

  • Exposure: We’ll cast a wide net to improve your selling opportunities.
  • Security: You won’t be transferred to some third-party site that could threaten your privacy.
  • Experience: We specialize in international properties more than any other online database.
  • Marketing: We provide the online marketing your property needs—you won’t have to lift a finger.
  • Pay-for-Success Model: Work with us and there’s no sale? You pay nothing!

Set your international property up for success with RealtyHive. Contact our global real estate company to get started!