Whether it’s a 5-bedroom condo in the Bahamas or acres of land in Panama, investing in international real estate certainly has its benefits. Access to beaches or mountains, indescribable cuisine and culture, what’s not to love?
While owning an international property is great, things can get complicated when it’s time to sell. RealtyHive explores your international property marketing options to make selling easier.
What it Entails: Advertising in a local newspaper, putting up a “For Sale” sign, word of mouth.
Local marketing isn’t the go-to marketing strategy for US properties, and this is all the more true for international luxury real estate. The market you’re likely trying to target will be big spenders who have the means to afford such a property. In many countries where the cost of living is substantially lower, local marketing will not attract a buying audience and your property won’t sell.
Online marketing can be broken down into two sections: real estate databases and self-marketing.
What it Entails: Using social media (such as Facebook, Facebook Marketplace), building your own website.
While self-marketing isn’t the best and most efficient solution, it at least reaches a wider audience than local marketing. However, you’re usually only reaching people that you already know or who are in your area. If building your own site, it will require tons of marketing, SEO, and paid ads to help it rank to the point of being successful. This can take months or longer to get the international real estate traction you’re looking for.
Real Estate Databases
What it Entails: Listing your property with a site like Zillow or Trulia.
These databases are popular for many FSBO home sellers, but they do not sell internationally. The IMLS is a site that works with international real estate, but as of 2019, it’s not a secure site; it tries to piggyback off of safer, domestic MLS sites. In the era of constant data breaches and threats to privacy, you don’t want to risk your online security when trying to sell.
RealtyHive: An International Real Estate Solution
Where other online real estate databases fail to reach the international market, RealtyHive checks all the boxes. Here’s what you can expect when marketing with our international real estate site:
- Exposure: We’ll cast a wide net to improve your selling opportunities.
- Security: You won’t be transferred to some third-party site that could threaten your privacy.
- Experience: We specialize in international properties more than any other online database.
- Marketing: We provide the online marketing your property needs—you won’t have to lift a finger.
- Pay-for-Success Model: Work with us and there’s no sale? You pay nothing!