Creating a Sense of Urgency to Help Sell Your Home
“Going, going GONE!”
“One day sale only!”
Urgency is a sales tactic that we see everywhere. Creating a sense of urgency is an effective way to get people to act fast. But does this sales tactic work with selling your house?
Not to spoil it for you, but the answer is yes, absolutely! Read on to find out why.
How Selling a House Is Different From Traditional Sales
In some ways, the sense of urgency in selling a house is reversed from traditional sales. Oftentimes, those selling a house are more in a rush to get their house sold than people are to buy it.
Not to mention, houses don’t “go bad” like produce at the grocery store or seasonal clothing at a boutique. But don’t worry — there are still plenty of ways that you can create a sense of urgency when selling your house.
List a deadline.
If you’re certain that you’ll have a ton of activity on your home, you can put “Presenting all offers on ____” your listing description. This can work super well if your price is slightly underpriced because you could potentially skip negotiating offers and escalation clauses.
However, we can’t stress this enough: only do this if you’re 100% positive your home is in high demand, otherwise this can backfire.
Live in a desirable area.
Living in an area where everyone wants to live practically creates the sense of urgency for you. Many homes out West (such as in Colorado and Montana) are selling like hotcakes because there is such high demand. If you’re in the buying stage, it’s to your benefit to pick a house that’s in an up-and-coming location.
Have a desirable home.
A property that meets the needs of a specific demographic or has some amazing assets is sure to be a hot commodity. Having an energy efficient or smart home is a definite plus. So is having a space that future owners can turn into a vacation rental, such as a home with a shed that can be converted into a home.
But what if you don’t have a super desirable property?
First off, there’s nothing to be ashamed of if that’s the case. We can’t all have the hottest properties on the market, it’s just not possible!
However, we’re going to let you in on a secret: it is possible. Working with RealtyHive is a key way to create a sense of urgency for your home sale.
List in a time-limited event with RealtyHive!
Did you know that most properties listed with RealtyHive sell before a time-limited event takes place? It’s because these events are the definition of creating a sense of urgency for your home sale. If people wait until the day of the event, they’re at risk for losing the property, or for paying a higher price.
Just like many other psychology selling tricks, you don’t need urgency to create a sense of urgency. However, successfully creating a sense of urgency massively helps your property sell. Don’t worry about becoming a sales expert — just work with RealtyHive instead when it’s time to sell your house!