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RealtyCast Global #11: Real Estate Branding and Success, Kilian Rief’s Transatlantic Journey

Welcome to episode #11 of RealtyCast Global – a global connection to all things real estate, hosted by Hugh Gilliam, president of Global Property Pros.

Embarking on a journey from a small town in Germany to the bustling real estate scene of Atlanta, Killian Reif’s story is nothing short of inspirational. In this latest podcast episode of RealtyCast Global, listeners are treated to an in-depth look at Killian’s path to becoming a dominant figure in one of America’s most dynamic property markets. His narrative is rich with details of a dream ignited in youth, fanned by an early encounter with the real estate industry, and the relentless drive that pushed him across continents in pursuit of success and becoming a master at real estate branding.

Killian’s approach to establishing himself in an unfamiliar market was marked by personalized marketing strategies and the effective use of cold calling. These tools, which may seem traditional, were his arsenal in connecting with clients and setting himself apart in the competitive Atlanta market. His dedication to crafting relationships and his tenacity in facing rejection head-on were instrumental in his rise to the top. This tale is not only about his mastery of real estate but also serves as a blueprint for transforming ambition into tangible achievements.

Listeners gain valuable insights as the podcast delves into the challenges that Killian faced, including language barriers and the universal fear of rejection. His evolution from a greenhorn in the industry to a household name is a testament to the resilience required to make one’s mark in real estate. This episode is particularly valuable for real estate agents at all stages of their careers, as Killian shares strategies for overcoming obstacles and leveraging them as opportunities for growth.

A key highlight of the episode is the discussion on Atlanta’s luxury real estate marketing trends. Killian breaks down how inventory increases and longer selling times have affected the market, particularly in the one to five million dollar range. He emphasizes the critical role of internet marketing and social media platforms in reaching potential buyers. This segment is filled with actionable advice for agents, including the need to educate sellers on realistic pricing and the advantages of infusing one’s personality into property presentations.

In recounting his success story, Killian does not shy away from detailing the grunt work behind his achievements. From his meticulous planning of a “coming soon” campaign that led to a property selling $50,000 over asking price, to his use of video marketing that blends personal branding with property representation, his marketing finesse is evident. His experience on the national television show “Selling Atlanta” further underscores the effectiveness of his marketing approach, offering listeners a glimpse into the high-stakes world of luxury real estate.

As the podcast winds down, Killian shares a mix of professional advice and personal anecdotes. He talks about the satisfaction that comes from navigating a deal to its conclusion and the Zen he finds in riding his Harley Davidson, a metaphor for the balance one must strike in this fast-paced industry. Killian’s story, full of passion and persistence, serves as a compelling guide for anyone looking to carve out their niche in real estate.

In essence, this episode of RealtyCast Global is not just about real estate transactions; it’s a panoramic view of the strategies, personal growth, and mindset shifts that are crucial in shaping a successful career in the property market. It’s a story of transatlantic triumphs and the art of turning every setback into a setup for success. Whether you’re a seasoned professional or an aspiring agent, Killian’s insights offer a wealth of knowledge that can help navigate the ever-changing real estate waters with confidence and finesse.


For real estate agents looking to expand their business internationally, expose existing listings to a global pool of buyers, and connect with new clients, check out Global Property Pros.

For Property Buyers & Sellers seeking assistance in the international market, check out RealtyHive’s property marketing solutions.

SUBSCRIBE to the RealtyCast Podcast to be notified when new RealtyCast Global episodes air:

Apple Podcasts

Spotify

iHeartRadio

Google Podcasts


About the Guest – Kilian Rief:

Kilian Rief is a driven and ambitious real estate professional who embarked on a journey to pursue his dream of becoming a real estate broker in the United States. After graduating from the University of Regensburg in Bavaria Germany with a degree in real estate management, Kilian set his sights on America and landed in Atlanta to kickstart his career. With unwavering determination and a strong work ethic, he quickly made his mark in the real estate industry and ascended to the top of Atlanta’s competitive real estate market. 

Kilian’s passion for connecting people with their ideal homes and his business acumen propelled him to success, establishing him as a top agent at Atlanta Communities Real Estate Brokerage. His commitment to excellence and client satisfaction has solidified his reputation as a go-to real estate professional in the region.

Residing in the vibrant community of Buckhead, he enjoys indulging in his passions outside of work. An avid golfer, Kilian finds relaxation and challenge on the golf course. His love for adventure takes him to various destinations around the world, as he is an enthusiastic traveler who values new experiences and cultural exploration. Furthermore, Kilian embraces the thrill of the open road by taking his Harley for exhilarating rides through the picturesque mountains, reveling in the freedom and beauty of nature.

Website: www.kilianrief.com

Phone: +1 (404) 655-9022 and +1 (404) 844-4977

Email: kili@kilianrief.com

Connect with Kilian on LinkedIn

About the host – Hugh Gilliam:

Hugh Gilliam co-owned a national transportation company, created a land development business, and worked as a general contractor in residential and commercial construction for over two decades. Hugh also co-founded an international distribution company and successfully negotiated and contracted with 135 sales representatives in the United States, Canada, France, Brazil, Japan, and the Netherlands.

Today, Mr. Gilliam is affiliated with RealtyHive, LLC where he serves as Director of International Real Estate and President of Global Property Pros. His duties include involvement in commercial and residential transactions, plus promoting marketing systems and lead generation platforms.

He is also co-founder of the luxury digital magazine, DOORWAYS INTERNATIONAL, powered by RealtyHive, which serves as a platform for Brokers and Buyers throughout 70 countries.

Hugh’s Designations Include:

  • Certified Luxury Home Marketing Specialist
  • Certified Distressed Property Export
  • Certified International Property Specialist
  • Certified International Investment & Immigration Specialist
  • Transnational Referral Certification

Hugh’s Memberships Include:

  • Georgia Association of REALTORS
  • National Association of REALTORS
  • International Real Estate Federation (FIABCI-USA)
  • Asian Real Estate Association of America
RealtyCast Global #8 Madrid Real Estate Market & Spanish Culture with Antonio Barbosa

RealtyCast Global #8: Madrid’s Real Estate Market & Spanish Culture with Antonio Barbosa

Welcome to episode #8 of RealtyCast Global – a global connection to all things real estate, hosted by Hugh Gilliam, president of Global Property Pros.

Madrid, Spain, is not just a city; it’s a way of life—a blend of rich history, vibrant culture, and a dynamic real estate market. Navigating this market requires a nuanced understanding, something that Antonio Barbosa, a seasoned real estate professional from Infinite Solutions in Portugal, offers in abundance. In the latest podcast episode, Antonio is back and delves deep into the heart of Spain’s capital, offering an expert guide to those looking to call this lively city home.

The allure of Madrid is multifaceted, with its strategic central location and distinct seasons creating a living experience that is both vibrant and varied. This diversity extends to the real estate market, where the priorities of urban dwellers—lifestyle, work, and education—contrast with the laid-back coastal life sought by many. Antonio explains that, in Madrid, clients often look for properties that serve as more than just holiday homes; they are looking for places that enhance their quality of life, support their professional aspirations, and provide access to top-tier education.

However, the process of buying property in Madrid is markedly different from that in the U.S. The absence of title companies and escrow, the role of notaries, and the nuances of securing loans as a foreigner are all parts of the complex tapestry that buyers must navigate. Antonio provides invaluable insights into the financial aspects, such as the influence of the Central European Bank on interest rates and the possibilities for foreigners to obtain loans for property purchases in Spain.

The conversation then shifts to the importance of finding the right community, a key element for a smooth transition into a new life abroad. Whether it’s for retirees or families, understanding the local social fabric is essential. Antonio’s advice is not just theoretical; he shares practical steps for connecting with the right people and leveraging referrals, easing the integration process for newcomers to regions like Portugal and Spain.

The podcast episode doesn’t just offer advice; it paints a picture of Spanish life that goes beyond the bricks and mortar of real estate. Discussions about the cultural significance of siestas, tapas, and the Spanish approach to meals and social gatherings offer a taste of what it means to truly live in Madrid. Antonio’s passion for the city is evident as he discusses the local cuisine, the significance of sports—particularly football—and the factors that make Spain a safe and desirable destination for expatriates.

For anyone considering the leap to Spain or Portugal, the episode with Antonio is not just a must-listen—it’s a gateway to understanding the essence of Spanish living. His insights serve as a compass, guiding listeners through the labyrinth of Spanish real estate and the rich tapestry of its social traditions. With a focus on integration, community, and embracing the Spanish lifestyle, the episode is a treasure trove of information for those ready to embark on a new adventure in the vibrant landscape of Madrid.

In conclusion, Antonio Barbosa’s discussion on Madrid’s real estate and cultural wonders is a comprehensive guide for anyone looking to plant roots in Spain. With his expertise, listeners are equipped to navigate the intricacies of the Spanish property market and embrace the full spectrum of life in one of Europe’s most enchanting cities.

The world of US immigration may be intricate, but with the right guidance and understanding, it is not an insurmountable challenge. Tune into this episode of RealtyCast Global to gain an enlightening understanding of US immigration and its impact on the real estate industry, as shared by one of America’s leading immigration attorneys, Karen Weinstock.


Make sure to listen to other episodes of RealtyCast Global.

For real estate agents looking to expand their business internationally, expose existing listings to a global pool of buyers, and connect with new clients, check out Global Property Pros.

For Property Buyers & Sellers seeking assistance in the international market, check out RealtyHive’s property marketing solutions.

SUBSCRIBE to the RealtyCast Podcast to be notified when new RealtyCast Global episodes air:

Apple Podcasts

Spotify

iHeartRadio

Google Podcasts


About the guest – Antonio Barbosa:

António Barbosa is a REALTOR® living in Portugal and with more than 20 years of experience in Real Estate. He will tell you that he doesn’t sell homes; He fulfills lifestyle dreams. He’s a charming man with the most disarming smile who makes friends wherever he goes. If you are not his friend, it’s because he hasn’t met you yet!

He prides himself in being part of the decision of more than 500 families making Portugal their new home. In addition, He considers his biggest achievements in life the personal and business relationships he built, which led to long-lasting friendships not only with his esteemed clients but also amongst his distinguished colleagues!!!

He’s happiest helping people to find a home or wealth investment property in Portugal or worldwide. His company name is “Infinite Solutions”, and it’s a perfect name because he’s not problem-oriented, he’s all about solutions.  

He’s also a world traveler and foodie, so if you need a solution of where to go for dinner, on vacation, or where to buy your next lifestyle property, he’s your person! He speaks fluent Portuguese, English, and Spanish.

Antonio is a proud Member of FIABCI-USA as well as NAR® and holds the CRS® / CIPS® and ABR® designations.

Antonio’s website: https://www.infinite-solutions.pt/

Connect with Antonio on LinkedIn: https://www.linkedin.com/company/infinite-solutions-by-antonio-barbosa/

Contact Antonio: antonio.infinitesolutions@gmail.com

About the host – Hugh Gilliam:

Hugh Gilliam co-owned a national transportation company, created a land development business, and worked as a general contractor in residential and commercial construction for over two decades. Hugh also co-founded an international distribution company and successfully negotiated and contracted with 135 sales representatives in the United States, Canada, France, Brazil, Japan, and the Netherlands.

Today, Mr. Gilliam is affiliated with RealtyHive, LLC where he serves as Director of International Real Estate and President of Global Property Pros. His duties include involvement in commercial and residential transactions, plus promoting marketing systems and lead generation platforms.

He is also co-founder of the luxury digital magazine, DOORWAYS INTERNATIONAL, powered by RealtyHive, which serves as a platform for Brokers and Buyers throughout 70 countries.

Hugh’s Designations Include:

  • Certified Luxury Home Marketing Specialist
  • Certified Distressed Property Export
  • Certified International Property Specialist
  • Certified International Investment & Immigration Specialist
  • Transnational Referral Certification

Hugh’s Memberships Include:

  • Georgia Association of REALTORS
  • National Association of REALTORS
  • International Real Estate Federation (FIABCI-USA)
  • Asian Real Estate Association of America

International Property Marketing Options

Whether it’s a 5-bedroom condo in the Bahamas or luxury apartment in Panama, investing in international real estate certainly has its benefits. Access to beaches or mountains, indescribable cuisine and culture, what’s not to love? 

While owning an international property is great, things can get complicated when it’s time to sell. RealtyHive explores your international property marketing options to make selling easier.

Local Marketing

house for sale sold right price

What it Entails: Advertising in a local newspaper, putting up a “For Sale” sign, word of mouth.

Local marketing isn’t the go-to marketing strategy for US properties, and this is all the more true for international luxury real estate. The market you’re likely trying to target will be big spenders who can afford such a property. In many countries where the cost of living is substantially lower, local marketing will not attract a buying audience and your property won’t sell.

Online Marketing

Online marketing can be broken down into two sections: real estate databases and self-marketing.

Self-Marketing

What it Entails: Using social media (such as Facebook, and Facebook Marketplace), and building your own website.

Screenshot of Facebook Marketplace, showing homes for sale

While self-marketing isn’t the best and most efficient solution, it at least reaches a wider audience than local marketing. However, you’re usually only reaching people you already know or who are in your area. Building your own site will require tons of marketing, SEO, and paid ads to help it rank to the point of being successful. This can take months or longer to get the international real estate traction you’re looking for.

Real Estate Databases

What it Entails: Listing your property with a site like Zillow or Trulia.

Screenshot of Trulia, a real estate database's website

These databases are popular for many FSBO home sellers but do not sell internationally. The IMLS is a site that works with international real estate, but as of 2019, it’s not a secure site; it tries to piggyback off of safer, domestic MLS sites. In the era of constant data breaches and privacy threats, you don’t want to risk your online security when trying to sell.

RealtyHive: An International Real Estate Solution

Banner with white man standing in front of house with text "Buy. Sell. RealtyHive."

Where other online real estate databases fail to reach the international market, RealtyHive checks all the boxes. Here’s what you can expect when marketing with our international real estate site:

  • Exposure: We’ll cast a wide net to improve your selling opportunities.
  • Security: You won’t be transferred to some third-party site that could threaten your privacy.
  • Experience: We specialize in international properties more than any other online database.
  • Marketing: We provide the online marketing your property needs—you won’t have to lift a finger.
  • Pay-for-Success Model: Work with us and there’s no sale? You pay nothing!

Set your international property up for success with RealtyHive. Contact our global real estate company to get started!