What Is Confidential Real Estate?

When we think of selling a house, we think of the traditional: “For Sale” sign in the front yard, a social media post, a listing on a real estate platform, and maybe asking around for any realtor recommendations. This might be common practice, but it’s not always the best option for sellers (and it’s certainly not the only way).

Confidential real estate offers a more private alternative to selling, ideally without losing much buyer reach or selling potential. There are several reasons why a seller might go this route. Find out if working with a confidential real estate company is a better option for you.

Why do people choose to sell confidential real estate?

Selling isn’t always a joyous occasion that marks an exciting next chapter. For some sellers, putting their property listing out there for all the public to see is the equivalent of airing dirty laundry. Confidential real estate is a way for sellers to list their property with more discretion.

Who can sell their property confidentially?

There are several instances where people might choose to sell with a confidential real estate company:


Moving is painful enough as it is, add divorce into the mix and you’ve got yourself a living nightmare. For many people undergoing divorce, listing their house traditionally means having neighbors, acquaintances, and anyone else in the area gaining access to news that they might not want to share. Confidential real estate offers some much-needed privacy.


Just like divorce, there can be a lot of shame with losing a house to a foreclosure. The last thing anyone wants in that situation is for random neighbors or people at work asking them about their money troubles. Confidential real estate can stop someone losing their house from becoming the talk of the town.


Businesses move and it might not always be for dire reasons — in a lot of cases, it’s to a better location or bigger space (all positive things). That being said, a “For Sale” sign in your favorite restaurant’s window can send anyone into a panic.

Business owners usually go the confidential real estate route — they don’t want to scare their clients into a panic. It’s why you’ll notice most businesses announce their move right as it’s about to happen, after the sale.

Are there any downsides to confidential real estate?

Yes, but only if you don’t work with the right company. We’ll dive into that in a minute, but in the meantime, here are some of the drawbacks a confidential seller might run into:

  • Less exposure: Keeping a house sale out of the public eye could mean fewer potential buyers.
  • Fewer resources: Homeowners don’t list with the MLS and Zillow doesn’t list commercial properties.
  • Lower offers: With less exposure, fewer resources and subsequently, fewer interested buyers, property owners might not get as high of an offer.

RealtyHive: An Unmatched Confidential Real Estate Company

Zillow can’t help business owners, but RealtyHive can. We frequently list commercial properties in a confidential manner, but that’s not all we do:

  • Non-MLS marketing: We provide strategic marketing to get your property the exposure it needs.
  • Selective listings: Don’t want to list your foreclosure in your neighborhood? No problem. We can exclude cities, states, and even countries from marketing.
  • Screened calls: Our customer service reps answer calls for you (or on behalf of your agent) for another layer of protection and privacy.

You deserve as much of peace of mind as possible when selling your house. RealtyHive makes that happen. Work with us to get the best confidential real estate experience possible.