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RealtyCast Global #11: Real Estate Branding and Success, Kilian Rief’s Transatlantic Journey

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Welcome to episode #11 of RealtyCast Global – a global connection to all things real estate, hosted by Hugh Gilliam, president of Global Property Pros.

Embarking on a journey from a small town in Germany to the bustling real estate scene of Atlanta, Killian Reif’s story is nothing short of inspirational. In this latest podcast episode of RealtyCast Global, listeners are treated to an in-depth look at Killian’s path to becoming a dominant figure in one of America’s most dynamic property markets. His narrative is rich with details of a dream ignited in youth, fanned by an early encounter with the real estate industry, and the relentless drive that pushed him across continents in pursuit of success and becoming a master at real estate branding.

Killian’s approach to establishing himself in an unfamiliar market was marked by personalized marketing strategies and the effective use of cold calling. These tools, which may seem traditional, were his arsenal in connecting with clients and setting himself apart in the competitive Atlanta market. His dedication to crafting relationships and his tenacity in facing rejection head-on were instrumental in his rise to the top. This tale is not only about his mastery of real estate but also serves as a blueprint for transforming ambition into tangible achievements.

Listeners gain valuable insights as the podcast delves into the challenges that Killian faced, including language barriers and the universal fear of rejection. His evolution from a greenhorn in the industry to a household name is a testament to the resilience required to make one’s mark in real estate. This episode is particularly valuable for real estate agents at all stages of their careers, as Killian shares strategies for overcoming obstacles and leveraging them as opportunities for growth.

A key highlight of the episode is the discussion on Atlanta’s luxury real estate marketing trends. Killian breaks down how inventory increases and longer selling times have affected the market, particularly in the one to five million dollar range. He emphasizes the critical role of internet marketing and social media platforms in reaching potential buyers. This segment is filled with actionable advice for agents, including the need to educate sellers on realistic pricing and the advantages of infusing one’s personality into property presentations.

In recounting his success story, Killian does not shy away from detailing the grunt work behind his achievements. From his meticulous planning of a “coming soon” campaign that led to a property selling $50,000 over asking price, to his use of video marketing that blends personal branding with property representation, his marketing finesse is evident. His experience on the national television show “Selling Atlanta” further underscores the effectiveness of his marketing approach, offering listeners a glimpse into the high-stakes world of luxury real estate.

As the podcast winds down, Killian shares a mix of professional advice and personal anecdotes. He talks about the satisfaction that comes from navigating a deal to its conclusion and the Zen he finds in riding his Harley Davidson, a metaphor for the balance one must strike in this fast-paced industry. Killian’s story, full of passion and persistence, serves as a compelling guide for anyone looking to carve out their niche in real estate.

In essence, this episode of RealtyCast Global is not just about real estate transactions; it’s a panoramic view of the strategies, personal growth, and mindset shifts that are crucial in shaping a successful career in the property market. It’s a story of transatlantic triumphs and the art of turning every setback into a setup for success. Whether you’re a seasoned professional or an aspiring agent, Killian’s insights offer a wealth of knowledge that can help navigate the ever-changing real estate waters with confidence and finesse.

For real estate agents looking to expand their business internationally, expose existing listings to a global pool of buyers, and connect with new clients, check out Global Property Pros.

For Property Buyers & Sellers seeking assistance in the international market, check out RealtyHive’s property marketing solutions.

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About the Guest – Kilian Rief:

Kilian Rief is a driven and ambitious real estate professional who embarked on a journey to pursue his dream of becoming a real estate broker in the United States. After graduating from the University of Regensburg in Bavaria Germany with a degree in real estate management, Kilian set his sights on America and landed in Atlanta to kickstart his career. With unwavering determination and a strong work ethic, he quickly made his mark in the real estate industry and ascended to the top of Atlanta’s competitive real estate market. 

Kilian’s passion for connecting people with their ideal homes and his business acumen propelled him to success, establishing him as a top agent at Atlanta Communities Real Estate Brokerage. His commitment to excellence and client satisfaction has solidified his reputation as a go-to real estate professional in the region.

Residing in the vibrant community of Buckhead, he enjoys indulging in his passions outside of work. An avid golfer, Kilian finds relaxation and challenge on the golf course. His love for adventure takes him to various destinations around the world, as he is an enthusiastic traveler who values new experiences and cultural exploration. Furthermore, Kilian embraces the thrill of the open road by taking his Harley for exhilarating rides through the picturesque mountains, reveling in the freedom and beauty of nature.

Website: www.kilianrief.com

Phone: +1 (404) 655-9022 and +1 (404) 844-4977

Email: kili@kilianrief.com

Connect with Kilian on LinkedIn

About the host – Hugh Gilliam:

Hugh Gilliam co-owned a national transportation company, created a land development business, and worked as a general contractor in residential and commercial construction for over two decades. Hugh also co-founded an international distribution company and successfully negotiated and contracted with 135 sales representatives in the United States, Canada, France, Brazil, Japan, and the Netherlands.

Today, Mr. Gilliam is affiliated with RealtyHive, LLC where he serves as Director of International Real Estate and President of Global Property Pros. His duties include involvement in commercial and residential transactions, plus promoting marketing systems and lead generation platforms.

He is also co-founder of the luxury digital magazine, DOORWAYS INTERNATIONAL, powered by RealtyHive, which serves as a platform for Brokers and Buyers throughout 70 countries.

Hugh’s Designations Include:

  • Certified Luxury Home Marketing Specialist
  • Certified Distressed Property Export
  • Certified International Property Specialist
  • Certified International Investment & Immigration Specialist
  • Transnational Referral Certification

Hugh’s Memberships Include:

  • Georgia Association of REALTORS
  • National Association of REALTORS
  • International Real Estate Federation (FIABCI-USA)
  • Asian Real Estate Association of America

How to Market Your International Property

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What do cooking, painting, decorating, outfit planning, and real estate marketing all have in common? They all are proof that the devil is in the details. 

While we could talk about the details of accessorizing outfits or line movement in art, we’ll stick to what we know best. Because while marketing an international property might seem the same as marketing a domestic one, you’re about to find out how the details make these two selling situations drastically different.

Detail #1: Vernacular is very important.

Thinking of buying a house and renting out bedsits? Do you need a letting agent or a barrister to do so?

While bedsits (single-occupancy rooms) and barristers (lawyers) are U.K. English words, it goes to show that language differs a lot — even across English-speaking countries. For this reason, it’s essential to know the lingo that your international buying audience uses and searches for.

Here are some tips to ensure your listing is linguistically accurate:

  • Measuring units: Convert to metric or imperial measurements when necessary (or consider using both if your buying audience is also international).
  • Use outside resources: Find websites with real estate glossaries specific to a region or talk to someone local who has great insight.
  • Keep it simple: Sometimes it still makes sense to list in English even if your buying audience doesn’t speak American English. If that’s the case, avoid lengthy and descriptive text — a text is considered difficult to read even when a person understands 98% of the words. When potential buyers can’t understand what you’re writing, they’re much more likely to give up on your listing.

Detail #2: Pictures are priceless.

Most of the time, international properties are not sold to locals but to buyers living outside of the region or country. When traveling takes hours or even days, you need knockout, professional photos that show buyers this property is worth the trip. 

With that in mind, honesty is crucial. If your property is further from the beach but your listing makes it seem closer, you’ll turn off potential buyers. Make sure photos accurately depict your property so that potential buyers know what to expect when they visit.

Detail #3: Amp up amenities.

This Dubai condo certainly has some brag-worthy amenities.

This detail is definitely a real estate marketing tip that transcends borders. Everyone wants to know what your property has to offer! Is your house walking distance to downtown? Does it come with a pool? Are the views sensational? Is the bathroom newly remodeled with a to-die-for shower? Every property has its own unique benefits — use photos and your listing to make these benefits both enticing and clear.

You might want to downplay the less-than-stellar aspects of your property (HOA fees, anyone?) but being upfront is essential. If a potential buyer feels like something is sprung on them, they’ll most likely back out. Honesty is always the best policy.

Detail #4: Web presence is powerful.

While very rare, it is possible to get away with a newspaper ad or sign out front for a domestic real estate listing. However, we can’t emphasize enough that a web listing is virtually necessary for marketing your property. This becomes even more true with international real estate marketing — you will likely never sell an international property without an online listing.

But this is where it gets tricky. Since sites like Zillow don’t list internationally, how can you get your overseas property out there? 

RealtyHive is the answer. We offer marketing and international listings to get your property the attention it needs. And since we always list international properties, we have the marketing skills you’re looking for. Sell with RH today!